Marketing Planning

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Marketing Management II (Coursera)

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to [...]
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Strategic Self-Marketing and Personal Branding (Coursera)

In this course, you will engage in developing and strengthening the emotional component of your career brand. Acting as “your own Chief Executive Officer” (P. Drucker), you will learn how to use strategic marketing models and techniques for enhancing your personal image. Acting as "your own Chief Executive Officer" [...]
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Average: 8 ( 3 votes )

Strategic Marketing: Marketing Orientation and the Marketing Planning Process (FutureLearn)

May 17th 2021
Strategic Marketing: Marketing Orientation and the Marketing Planning Process (FutureLearn)
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Study the difference between marketing planning, strategy and tactics, and how to implement key strategic marketing frameworks. Explore how to develop marketing goals and tactical marketing objectives On this course, you’ll be taught what marketing strategy is and have the chance to build your professional skills in marketing strategy, [...]
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