Explore marketing strategy in the workplace.
Explore marketing strategy, practice, control and evaluation to meet customer needs in a dynamic environment
This program will develop your strategic thinking and operational marketing skills for future application in the workplace, and aims to develop strategic focus by applying operational principles and practices to the marketing planning process.
You’ll also focus on the implementation, control and evaluation of the marketing planning framework, using a marketing simulation game that enables you to construct, implement, and evaluate a marketing plan by analysing the impact of business decision-making.
FutureLearn
Discover the fundamentals of strategic marketing on this comprehensive FutureLearn course. Dive into understanding marketing orientation, planning processes, and key frameworks to develop effective marketing strategies. Set clear goals and define tactical marketing objectives for a competitive edge in business.