Explore marketing strategy in the workplace.
Explore marketing strategy, practice, control and evaluation to meet customer needs in a dynamic environment
This program will develop your strategic thinking and operational marketing skills for future application in the workplace, and aims to develop strategic focus by applying operational principles and practices to the marketing planning process.
You’ll also focus on the implementation, control and evaluation of the marketing planning framework, using a marketing simulation game that enables you to construct, implement, and evaluate a marketing plan by analysing the impact of business decision-making.
Study the difference between marketing planning, strategy and tactics, and how to implement key strategic marketing frameworks. Explore how to develop marketing goals and tactical marketing objectives On this course, you’ll be taught what marketing strategy is and have the chance to build your professional skills in marketing strategy, [...]