The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior (Coursera)

The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior (Coursera)

This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key determinants of supply and demand. We will then learn how to use the supply-demand framework to explain and predict market outcomes and to show how government policies affect those market outcomes. We will look at how quantity demanded and supplied respond to their key determinants in quantitative (elasticity) as well as qualitative terms. The last two weeks of the first module will investigate consumer behavior more closely and show how consumer choices are driven by the interplay of preferences and budget constraints.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

We will employ the consumer choice framework to examine investor choice as well as policies such as ObamaCare and school choice. Finally, we will also address the concept of how to distribute a given amount of goods across a society’s consumers in the most efficient manner.

Syllabus

WEEK 1
Supply and Demand
Basic Assumptions About Market Participants and the Concept of Opportunity Cost. The Determinants of Demand and Supply.

WEEK 2
Supply and Demand
Using the Supply-Demand Framework to Predict and Explain Market Outcomes as well as to Show the Impacts of Government Intervention. Some Key Elasticities of Demand and Supply.

WEEK 3
Consumer Choice
Explaining Consumer Choice Through Analyzing Consumer Preferences and Budget Constraints.

WEEK 4
Consumer Choice and the Benefits of Exchange
Using Consumer Choice Theory to Analyze Investor Choice as well as Policies Such as ObamaCare and School Choice. Promoting Efficiency in the Distribution of Goods.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

What is Social? (Coursera) Coursera
Northwestern University

What is Social? (Coursera)

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.

Jun 8th 2026
4 Weeks
Fundamentals of Social Media Advertising (Coursera) Coursera
Facebook

Fundamentals of Social Media Advertising (Coursera)

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.

Jun 9th 2026
5-12 Weeks
Introducción a las Finanzas (Coursera) Coursera
Universidad Nacional Autónoma de México

Introducción a las Finanzas (Coursera)

En este curso estudiaremos el objetivo principal de las finanzas, la importancia en la creación de valor y mantenerlo a través de un uso eficiente de los recursos financieros. Además, incluiremos algunas herramientas básicas que te permitirán crear un plan financiero con el que podrás establecer objetivos y metas claras, identificar qué factores pueden afectar el rumbo de tu empresa o idea de negocio y saber si estás aplicando los recursos de una manera eficiente.

Jun 8th 2026
5-12 Weeks
Infonomics II: Business Information Management and Measurement (Coursera) Coursera
University of Illinois at Urbana-Champaign

Infonomics II: Business Information Management and Measurement (Coursera)

Even decades into the Information Age, accounting practices yet fail to recognize the financial value of information. Moreover, traditional asset management practices fail to recognize information as an asset to be managed with earnest discipline. This has led to a business culture of complacence, and the inability for most organizations to fully leverage available information assets. This second course in the two-part Infonomics series explores how and why to adapt well-honed asset management principles and practices to information, and how to apply accepted and new valuation models to gauge information’s potential and realized economic benefits.

Jun 10th 2026
4 Weeks
The Power of Markets III: Input Markets and Promoting Efficiency (Coursera) Coursera
University of Rochester

The Power of Markets III: Input Markets and Promoting Efficiency (Coursera)

The final module of the Power of Markets course begins by further exploring firm behavior in imperfectly competitive market settings: how firms with monopoly power can increase profits through price discrimination; and the price-output combinations we can expect firms to select in cases of monopolistic competition and oligopoly. We will also analyze monopolies from an efficiency perspective and look at the effects of imperfect information on firm and consumer behavior. We will next turn to exploring input markets and what determines the demand for an input by a firm, an industry, and the overall market.

Jun 8th 2026
4 Weeks
Decision-Making and Scenarios (Coursera) Coursera
University of Pennsylvania

Decision-Making and Scenarios (Coursera)

This course is designed to show you how use quantitative models to transform data into better business decisions. You’ll learn both how to use models to facilitate decision-making and also how to structure decision-making for optimum results. Two of Wharton’s most acclaimed professors will show you the step-by-step processes of modeling common business and financial scenarios, so you can significantly improve your ability to structure complex problems and derive useful insights about alternatives. Once you’ve created models of existing realities, possible risks, and alternative scenarios, you can determine the best solution for your business or enterprise, using the decision-making tools and techniques you’ve learned in this course.

Jun 8th 2026
4 Weeks
The Power of Markets II: Market Structure and Firm Behaviour (Coursera) Coursera
University of Rochester

The Power of Markets II: Market Structure and Firm Behaviour (Coursera)

In order to maximize profits, firms must ensure that any given output level is produced at least cost and then select the price-output combination that results in total revenue exceeding total cost by the greatest amount possible. With this in mind, this second module of the Power of Markets course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this varies depending on whether the firm is operating in a perfectly competitive or imperfectly competitive market setting.

Jun 8th 2026
4 Weeks
Gamification (Coursera) Coursera
University of Pennsylvania

Gamification (Coursera)

Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively.

Jun 8th 2026
5-12 Weeks
Firm Level Economics: Markets and Allocations (Coursera) Coursera
University of Illinois at Urbana-Champaign

Firm Level Economics: Markets and Allocations (Coursera)

In this class, we will derive equilibrium outcomes across a variety of market structures. We will begin by understanding equilibrium under a market structure called Perfect Competition, a benchmark construction. Economists have tools to measure the efficiency of market outcomes. We next consider the polar extreme of a competitive market: a monopoly market. We will determine the monopoly equilibrium price and quantity and efficiency properties. Much economic activity takes place in markets with just a handful of very large producers.

Jun 8th 2026
4 Weeks
Oil & Gas Industry Operations and Markets (Coursera) Coursera
Duke University

Oil & Gas Industry Operations and Markets (Coursera)

The oil and gas industry has an enormous impact on all aspects of daily life. Individuals, corporations, and national governments make financial and policy decisions based on the cost, use, and availability of these two natural resources. This two-week course looks at the two most fundamental aspects of the oil and gas industry, its operations and markets, each of which is addressed as a separate module in the course.

Jun 10th 2026
2 Weeks
Giving Helpful Feedback (Coursera) Coursera
University of Colorado Boulder

Giving Helpful Feedback (Coursera)

This course teaches you the simple principles expert managers use to improve and motivate employee performance. You’ll never have to avoid telling an employee “the truth” again, because the seven techniques we teach will not make employees defensive or afraid. As a manager, or someone who would like to be a manager, you’ll also learn specifically what feedback is, how negative feedback is weighed more heavily than positive, and how positive feedback can super-charge behaviors such as creativity and teamwork.

Jun 8th 2026
5-12 Weeks