Consumer Choice

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The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior (Coursera)

This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key determinants of supply and demand. We will then learn how to use the supply-demand framework to explain and predict market outcomes and [...]
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Consumer Behaviour and Psychology (FutureLearn)

May 17th 2021
Consumer Behaviour and Psychology (FutureLearn)
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Learn about the origins of consumer psychology and examine how consumer behaviour can be influenced by a range of factors. Understand how consumer psychology affects the lives of customers and companies. Have you ever wondered why you buy one brand of cereal over another? Or why you might react [...]
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Microeconomic Principles: Decision-making Under Scarcity (edX)

Step into the fascinating realm of microeconomics – the study of how decisions are made. This course introduces you to microeconomics, the field of economics that studies the decision-making behavior of consumers and firms when their choices are constrained by scarcity. This principle of constrained decision-making is a major [...]
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