Oct 17th 2016

Firm Level Economics: Consumer and Producer Behavior (Coursera)

Taught by:

All goods and services are subject to scarcity at some level. Scarcity means that society must develop some allocation mechanism – rules to determine who gets what. Over recorded history, these allocation rules were usually command based – the king or the emperor would decide. In contemporary times, most countries have turned to market based allocation systems. In markets, prices act as rationing devices, encouraging or discouraging production and encouraging or discouraging consumption in such a way as to find an equilibrium allocation of resources.

We will construct demand curves to capture consumer behavior and supply curves to capture producer behavior. The resulting equilibrium price “rations” the scarce commodity. Markets are frequent targets of government intervention. This intervention can be direct control of prices or it could be indirect price pressure through the imposition of taxes or subsidies. Both forms of intervention are impacted by elasticity of demand.

After this course, you will be able to:

• Describe consumer behavior as captured by the demand curve.

• Describe producer behavior as captured by the supply curve.

• Explain equilibrium in a market.

• Explain the impact of taxes and price controls on market equilibrium.

• Explain elasticity of demand.

• Describe cost theory and how firms optimize given the constraints of their own costs and an exogenously given price.

Firm Level Economics: Consumer and Producer Behavior is course 1 of 7 in the Managerial Economics and Business Analysis Specialization.

In order to effectively manage and operate a business, managers and leaders need to understand the market characteristics and economic environment they operate in. In this Specialization, you will build a solid understanding of the operation of markets and the macro-economic environment with real-world examples. You will be able to identify firm and country-level economic factors that impact business decisions, develop an analytical framework using statistical tools, and apply economic theory and data in the analysis of business environment and trends to make effective business decisions. This Specialization is part of the University of Illinois iMBA Program. The capstone project involves an in-depth analysis of an actual business situation in which you will examine the global economic environment of a business. The final project will be a business plan that uses statistical tools and economic theory to create a comprehensive analysis of the microeconomic and macroeconomic environment in which the focal company operates. Each course in this Specialization also fulfills a portion of the requirements for a University of Illinois course that can earn you college credit!