Coursera

Les partenariats qui changent le monde : alliances innovantes entre entreprises et associations (Coursera)

Offered by ESSEC Business School,

Ce MOOC, crée en partenariat avec Le RAMEAU, a pour vocation de vous aider à mieux appréhender la dynamique des partenariats entre entreprises et associations. Que vous soyez une entreprise responsable, soucieuse d’avoir un impact positif sur votre communauté, une association désireuse d’augmenter votre impact, ou si vous êtes tout simplement curieux de comprendre pourquoi est-ce que secteur privé lucratif et structures d’intérêt général travaillent ensemble, ce MOOC est fait pour vous !

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En suivant ce MOOC :
-Vous comprendrez quels sont les différents types de partenariats existants, et vous saurez différencier mécénat, pratiques responsables, coopération économique et innovation sociétale.
-Vous pourrez vous inspirer des témoignages de nombreuses associations et entreprises, qui partageront avec vous les facteurs clés de succès de leur partenariat, mais aussi les moments plus difficiles.
-Vous identifierez le type de partenariat qui vous correspond, et les étapes pour le construire.
-Vous saurez évaluer l’impact d’un tel partenariat sur ses parties prenantes.

Syllabus

WEEK 1
Introduction Générale
Au terme de cette introduction, vous saurez tout de ce MOOC, de ses objectifs et de l'expérience que nous vous proposons de vivre !
Un partenariat innovant entre entreprise responsable et structure d'intérêt général : qu’est-ce que c'est ?
Au terme de cet épisode vous saurez répondre aux 3 questions suivantes : Quelle forme peut revêtir une alliance entre entreprise et association ? Quelle est la différence entre mécénat, innovation sociétale, coopération économique et pratiques responsables ? Pourquoi assiste-t-on à l'émergence et au développement de nouveaux types d'alliances ?

WEEK 2
Objectifs et enjeux de ces alliances: pourquoi travailler ensemble ?
Au terme de cet épisode vous saurez répondre aux 3 questions suivantes : Quels sont les enjeux humains, économiques et financiers pour l'entreprise et pour l'association ? Pourquoi ces partenariats permettent-ils d'augmenter l'impact des structures ? Comment un partenariat peut-il satisfaire les intérêts stratégiques des deux structures ?

WEEK 3
Modalités des alliances : comment développer des partenariats socialement innovants?
Au terme de cet épisode vous saurez répondre aux 3 questions suivantes : 1. A quels réseaux faire appel pour identifier un partenaire ? 2. Quelles sont les étapes à suivre lors de la création d'un partenariat innovant ? 3. Quels sont les points d'attention à respecter ?

WEEK 4
Impact et facteurs-clés de réussite de ces alliances
Au terme de cet épisode vous saurez répondre aux 3 questions suivantes : Pourquoi évaluer l'impact d'un partenariat innovant ? Comment procéder à cette évaluation ? Quels sont les facteurs clés de succès de ces partenariats ?

Go to Class

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