Marketing Mix

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Forecasting Models for Marketing Decisions (Coursera)

How will customers act in the future? What will demand for our products and services be? How much inventory should we order for the next season? Beyond simply forecasting what customers will do, marketers need to understand how their actions can shape future behavior. In Developing Forecasting Tools with [...]
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Marketing Management I (Coursera)

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and [...]
7
Average: 7 ( 3 votes )

El plan de marketing (Coursera)

¿De qué sirve una estrategia de marketing perfecta sin saber cómo actuar e implementarla en el mercado? Definiremos la estrategia y el marketing mix que tu producto / servicio o marca deben seguir. El plan de marketing incluye la estrategia de marketing y el plan para implementarla. En el [...]
7
Average: 7 ( 3 votes )

Channel Management and Retailing (Coursera)

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining [...]
10
Average: 10 ( 3 votes )

Marketing in a Digital World (Coursera)

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners [...]
10
Average: 10 ( 4 votes )

Introduction to Digital Marketing (FutureLearn)

Sep 27th 2021
Introduction to Digital Marketing (FutureLearn)
Course Auditing
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Effort
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Build your digital marketing tools and lay the groundwork to plan, create, and measure digital marketing campaigns. Develop your digital marketing knowledge and skills. With long-term trends such as the move to online banking, retail, education, and telehealth being accelerated by the COVID-19 pandemic, the future is evolving into [...]
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Sep 27th 2021
Course Auditing
54.00 EUR

Marketing Management II (Coursera)

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to [...]
8
Average: 8 ( 3 votes )

Fundamentos del marketing mix (Coursera)

En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.
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Average: 1 ( 3 votes )

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more (Coursera)

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. This course is designed to introduce you to the field of integrated marketing communications (IMC) and aims [...]
7
Average: 7 ( 3 votes )

International B2B (Business to Business) Marketing (Coursera)

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross [...]
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Average: 9 ( 3 votes )