Digital Business




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E.g., 2017-09-12
E.g., 2017-09-12
E.g., 2017-09-12
Sep 20th 2017

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera and has attracted over 100,000 Learners.

Average: 3.3 (10 votes)
Sep 4th 2017

Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.

Average: 7.2 (5 votes)
Jul 11th 2017

Learn how elite leaders conceive and execute strategies that drive the world’s fastest growing digital companies. What do business luminaries like Amazon, Facebook, Google, and Netflix have in common? They’re digital businesses – meaning that they blur the digital and physical worlds – and their CEOs have built companies from idea to over $10 billion in revenues and kept them growing at an annual rate of at least 20%.

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Jun 12th 2017

Facebook, AirBnB, Tesla, Amazon, Uber. In just a few years, companies like these have changed the face of the global economy. Meanwhile, hundreds of thousands of start-ups are disrupting old business models, taking on centennial industrial groups – and winning. It’s clear that the rules of business have changed forever. This MOOC provides a knowledge toolkit for the ongoing digital revolution. You’ll discover 15 concepts that are essential for understanding the new mechanisms of digital business and innovation.

Average: 8 (1 vote)
May 29th 2017

Discover the power of Open Data and learn how you can use it to transform business. Open Data is data that anyone can access, use or share and when used well it can be extremely powerful. It enables businesses, citizens, developers and researchers to harness resources that can make crucial improvements to their communities and the economy. It can also help with the development of new products and services, improve business efficiency and create economic value.

Average: 10 (1 vote)
Self Paced

Want to transform your product ideas into reality? This course will introduce you tools and methods product designers use to design, test, and ultimately create apps and digital products. You will learn how to brainstorm product ideas, draw wireframes, interview customers, and even code your first site!

Average: 10 (1 vote)

Self Paced

Creating an online business can mean venturing into new territory. This course will give you tools and frameworks to develop novel and agile business propositions that are focused on real customers with real needs.

Average: 1 (1 vote)
Self Paced

So you’ve identified a compelling opportunity, done your customer development and you’re ready to launch. This course covers how you set up a company to run your business whilst avoiding some of the common pitfalls regarding company formation, staffing and resourcing. We’ll learn first hand from the founders of small businesses the things that they wished they’d known when starting-up.

Average: 4 (2 votes)
Self Paced

This course is about understanding how customers can be reached online, why you would want to reach them, and which tools make it easy. The course breaks down online marketing by explaining how different methods are used and how you can measure if they are being effective.

Average: 7.7 (6 votes)