Digital Business Strategy (Coursera)

What you'll learn

- How to assess an organization's digital transformation readiness by analyzing trends, evaluating competitors, and examining unique capabilities.

- How to identify an organization’s position in the competitive lifecycle and anticipate future industry trends to inform strategic decisions.

- How to envision an organization’s desired digital position while ensuring alignment with market trends and organizational strengths.

- How to generate value-creating offerings, develop the necessary capabilities to execute their digital strategy, and secure sustained value.

Syllabus

Rise of the Digital Age

Module 1

We live in a fast-moving world where the start-of-the-art technology of today could be obsolete by next year and the pressure for organizations to digitally transform impacts virtually every industry and company. This week, we’ll explore the critical role of strategic thinking and the challenges and opportunities today’s organizations face with the rise of the digital age.

Platforms in the Digital Age

Module 2

Platforms have been transformational in the digital age as they enable value-creating interactions between external producers and consumers. This week, we’ll explore the challenges presented by the rise of platforms, the ubiquity of network externalities, and the frequent presence of winner-take-all markets.

Competing in the Digital Age

Module 3

Competing in the digital age can often seem like a battle to be the last platform standing. However, the impact of digital technology is often subtler and more far-reaching. This week, we’ll explore new ways of creating and capturing value in a world where digital technologies are helping deconstruct value chains and creating new opportunities for organizations to compete.

Appropriating in the Digital Age

Module 4

The digital age has spawned a dynamic, hypercompetitive environment that places a primacy on innovation. However, successful organizations must be able to nimbly adjust to an every-changing competitive environment. This week, we’ll explore the importance of appropriating value from innovation by leveraging your organizations unique complementary capabilities and resources.