This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera and has attracted over 100,000 Learners.
Course Overview and Digital Tools for Developing Innovative New Products
In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. Then, you will learn how new digital tools are enabling customers to take a more active role in developing and branding the products they consume.
Digital Tools for Persuading Customers to Buy Your Products
How are products promoted in our digital world? In this module, you learn how new digital tools are enabling customers to take a more active role in promotional activities.
Digital Tools for Effectively Distributing Your Products
How are products being placed and distributed in our digital world? In this module, you learn how new digital tools are dramatically altering the distribution of products and revolutionizing the retail landscape.
Digital Tools for Setting the Right Prices for Your Products
How are products priced in our digital world? In this module, you will learn how new digital tools are enabling customers to take a more active role in both evaluating and setting the prices they pay for the products they buy.
Want to transform your product ideas into reality? This course will introduce you tools and methods product designers use to design, test, and ultimately create apps and digital products. You will learn how to brainstorm product ideas, draw wireframes, interview customers, and even code your first site!
This course is about understanding how customers can be reached online, why you would want to reach them, and which tools make it easy. The course breaks down online marketing by explaining how different methods are used and how you can measure if they are being effective.
Creating an online business can mean venturing into new territory. This course will give you tools and frameworks to develop novel and agile business propositions that are focused on real customers with real needs.
So you’ve identified a compelling opportunity, done your customer development and you’re ready to launch. This course covers how you set up a company to run your business whilst avoiding some of the common pitfalls regarding company formation, staffing and resourcing. We’ll learn first hand from the founders of small businesses the things that they wished they’d known when starting-up.