Coursera

Marketing in a Digital World (Coursera)

Offered by University of Illinois at Urbana-Champaign,
Marketing in a Digital World (Coursera)

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Course 1 of 7 in the Digital Marketing Specialization.

Syllabus

WEEK 1
Course Overview and Digital Tools for Developing Innovative New Products
In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. Then, you will learn how new digital tools are enabling customers to take a more active role in developing and branding the products they consume.

WEEK 2
Digital Tools for Persuading Customers to Buy Your Products
How are products promoted in our digital world? In this module, you learn how new digital tools are enabling customers to take a more active role in promotional activities.

WEEK 3
Digital Tools for Effectively Distributing Your Products
How are products being placed and distributed in our digital world? In this module, you learn how new digital tools are dramatically altering the distribution of products and revolutionizing the retail landscape.

WEEK 4
Digital Tools for Setting the Right Prices for Your Products
How are products priced in our digital world? In this module, you will learn how new digital tools are enabling customers to take a more active role in both evaluating and setting the prices they pay for the products they buy.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Gestão de Marca & Crise de Imagem (Coursera) Coursera
FIA Business School

Gestão de Marca & Crise de Imagem (Coursera)

Marketing & Communication Business

No mundo contemporâneo, "marca" é um dos ativos mais valorizados pelos mercados. Contudo, com o empoderamento da sociedade, as marcas ficaram mais frágeis e mais expostas. Nesse cenário, estar preparado para a gestão de crise de marca pode fazer a diferença entre a sobrevivência e a morte do negócio. Ao final deste curso, você será capaz de entender e relacionar os principais conceitos de marca, de sistema de informação de marketing e de gestão de crise de marketing.

Aug 10th 2026
5-12 Weeks
Marketing Communication Crisis Management
Details
Arts and Heritage Management (Coursera) Coursera
Università Bocconi

Arts and Heritage Management (Coursera)

Management & Leadership Marketing & Communication

Today cultural institutions are facing important dilemmas in many aspects of their management. Over the past decades, a new figure has emerged that of the art manager. Imagine you went to work every day to connect artists with audiences, vision with reality, and money with a mission. That is what managers in the arts do, they play an essential role in transforming the minds, lives, and communities through creative expression. This course has been conceptualized to address the need of skills and techniques to help professionals and managers in running art and cultural institutions.

Aug 10th 2026
5-12 Weeks
Management Marketing Branding
Details
Inglés Empresarial: el márketing y ventas (Coursera) Coursera
Arizona State University

Inglés Empresarial: el márketing y ventas (Coursera)

Languages & Literature Business

If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas.

Aug 10th 2026
5-12 Weeks
Marketing English Promotion
Details
International Organizations Management (Coursera) Coursera
University of Geneva

International Organizations Management (Coursera)

Management & Leadership Business

This course provides an introduction to International Organizations and the United Nations, and explores how business and management tools can be applied in these settings to achieve better, more effective results. With a focus on cross-sector partnerships in a changing world, the course offers you insights into the inner workings of international organizations and the challenges they face today.

Aug 10th 2026
5-12 Weeks
Business Management Marketing
Details
Introduction to Data Networks and the Internet - Bachelor's (Coursera) Coursera
Illinois Tech

Introduction to Data Networks and the Internet - Bachelor's (Coursera)

Security & Networking

This course covers current and evolving data network technologies, protocols, network components, and the networks that use them, focusing on communication to and from the Internet and Local area networks. Course content includes Internet architecture, organization, and protocols including Ethernet, 802.11, routing, switching, OSI and TCP models, DNS, SNMP, DHCP, and more.

Aug 17th 2026
5-12 Weeks
Networks Internet Protocols
Details
The Importance of Listening (Coursera) Coursera
Northwestern University

The Importance of Listening (Coursera)

Marketing & Communication Business

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video.

Aug 3rd 2026
4 Weeks
Marketing Big Data Social Media
Details
Foundations of Marketing Practice for Non-Majors (Coursera) Coursera
University of North Texas

Foundations of Marketing Practice for Non-Majors (Coursera)

Marketing & Communication

This course is an introductory survey of marketing terminology, concepts and practices from an applied perspective. Emphasis is on the activities performed by marketing managers to address real world marketing problems. Primary emphasis is on the identification of marketing opportunities and the planning and execution of marketing mix activities required to target these opportunities.

Aug 17th 2026
4 Weeks
Marketing Strategy Market Analysis
Details
The Marketing Plan (Coursera) Coursera
IE Business School

The Marketing Plan (Coursera)

Marketing & Communication Business

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan.

Aug 17th 2026
4 Weeks
Planning Business Marketing
Details
Grow with AI: Your AI-driven Growth Marketing strategy (Coursera) Coursera
Starweaver

Grow with AI: Your AI-driven Growth Marketing strategy (Coursera)

Marketing & Communication Business

This innovative course explores the transformative role of Artificial Intelligence (AI) in Growth Marketing, equipping participants with the knowledge and skills to leverage AI for crafting innovative marketing strategies and optimizing campaigns. Participants will delve into how AI reshapes marketing approaches and contributes significantly to achieving key business objectives, preparing them to thrive in the dynamic digital marketing landscape.

Aug 17th 2026
4 Weeks
Marketing Artificial Intelligence Marketing Strategy
Details
Publicidad Digital con Google AdWords (Coursera) Coursera
Universidad Austral

Publicidad Digital con Google AdWords (Coursera)

Marketing & Communication

En este curso de Google Adwords, aprenderás sobre los conceptos fundamentales y técnicas avanzadas de la publicidad en Google. Con estos, serás capaz de crear, publicar y optimizar correctamente campañas para promocionar las marcas, productos o servicios que desee en una de las herramientas publicitarias más poderosas del mundo. El curso profundiza tanto en la red de Búsqueda como la red de Display, detallando sus aspectos teóricos y prácticos desde la propia herramienta.

Aug 10th 2026
4 Weeks
Marketing Google Advertising
Details