Aric Rindfleisch




Professor of Business Administration and Department Head and John M. Jones Professor of Marketing.

Educational Background:

PhD, University of Wisconsin at Madison, 1998

MBA, Cornell University, 1990

BS, Central Connecticut State University, 1987

Positions Held:

Research Professor, Korea University, 2008-2013

McManus-Bascum Professor, University of Wisconsin-Madison, 2011-2012

Department Chair, University of Wisconsin-Madison, 2010-2012

Professor, University of Wisconsin-Madison, 2008-2011

Associate Dean for Research & PhD Programs, University of Wisconsin-Madison, 2008-2010

Visiting Professor, Korea University, 2007

Visiting Professor, Tilburg University, 2005-2006

Assistant Professor, University of Arizona, 1997-2002

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Aug 23rd 2017

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera and has attracted over 100,000 Learners.

Average: 3.3 (10 votes)
Aug 14th 2017

This course will demonstrate how 3D printers work, show what people make with them, and examine the 3D printing ecosystem. It will also explore the future of 3D printing and discuss how this technology will revolutionize our world. The course materials include informative video lectures, on-location interviews with a variety of 3D printing experts, and engaging hands-on exercises. Learners who complete this introductory course will have a solid understanding of 3D printing and its revolutionary potential, and will be able to print and customize 3D designs.

Average: 6 (2 votes)