The Importance of Listening (Coursera)

The Importance of Listening (Coursera)
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The Importance of Listening (Coursera)
In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video.

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In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed.

Additional MOOC 2 faculty include:

* Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access)

* Seth Redmore (CMO, Lexalytics, Inc.)

* Chris Gruber (Social Media Analytics Solution Architect, IBM)

* Russell Beardall (Cloud Architect, IBM)

* Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern)

* Tressie Lieberman (VP Digital Innovation, Taco Bell)

Course 2 of 6 in the Social Media Marketing Specialization.


Syllabus


WEEK 1

Big Data

In this module, you will learn how big data is collected, standardized, and deployed by organizations into big insights.


WEEK 2

Big Information

In this module, you will learn how to use key social information to drive your social strategy using state of the art analytics systems.


WEEK 3

Big Insights

In this module, you will learn how data is transformed into actionable insights for your social marketing programs.


WEEK 4

Real-Time in Action

In this module, you will learn how big data and big insights are being used by global businesses and organizations to drive their content strategies and prevent crises from happening.



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