Influencer Marketing

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Influencing People (Coursera)

This course will improve your ability to influence people in situations where you cannot use formal authority. You will learn about effective ways to build, develop, and sustain a power base in your organization. You will also learn influence tactics that enable you to be more persuasive and influential [...]
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Working with the Media (Coursera)

In this course, you will learn about branding and the role of public relations as opposed to adjacent fields like advertising and marketing. You will understand the media and how to leverage storytelling with different outlets and gatekeepers. Foundational mass communication and public relations theories will be discussed in [...]
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The Nuts and Bolts of Public Relations (Coursera)

In this course, you will learn how to create the necessary collateral related to “doing” public relations, including a press release, story pitch, and media contact list. These collateral materials can then be used to tell your company’s story. It’s important that all collateral stay “on message” and communicate [...]
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Principles of Public Relations (Coursera)

In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a [...]
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Influencer Marketing Strategy (Coursera)

Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals. This course is about strategy. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B, B2C, [...]
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The Importance of Listening (Coursera)

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much [...]
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Influir en las Personas (Coursera)

Este curso mejorará su capacidad para influir en las personas en situaciones en las que no puede usar autoridad formal. Aprenderá formas efectivas de construir, desarrollar y mantener una base de poder en su organización. También aprenderá tácticas de influencia que le permitirán ser más persuasivo e influyente al [...]
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Cidadão Cibersocial (NAU)

O CNCS desenvolveu o curso Cidadão Cibersocial com a finalidade de dar a conhecer as melhores práticas na utilização das redes sociais. Seja um Cidadão Cibersocial e desenvolva competências na utilização das redes sociais e aprenda sobre segurança e privacidade.
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Digital Marketing and Data Driven Analytics (edX)

Digital Marketing is the backbone element which uses platforms and digital technologies, such as any kind of device to maintain connected to the users. Once the users are part of this ecosystem, the companies convert this random data in accurate algorithms to improve the effectiveness of any marketing [...]
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Influence Essentials for Leadership and Marketing (edX)

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Influence Essentials for Leadership and Marketing (edX)
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Discover ‘Influence’– the attribute that can affect emotions and sway individual or group actions. Recognize the subtleties of this attribute and develop the skill to use this understanding to manage people and market to people. Influence plays an important role in nurturing human thoughts, ideas, and concepts. As children, [...]
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