The Nuts and Bolts of Public Relations (Coursera)

What You Will Learn

- Understand the components of the press release and be able to execute your own.

- Understand strategy in media relations.

- Identify social media influencers that align with your brand or organization.

Course 3 of 3 in the Introduction to Public Relations and the Media Specialization

Syllabus

WEEK 1

Writing the Press Release

In this module, you will learn how to identify “news” within your organization and write a press release to gain media attention and publicity.

WEEK 2

Pitching Stories

In this module, you will learn how to formulate a pitch to share with journalists that will ensure your story makes headlines. You will practice writing a pitch and accompanying press release.

WEEK 3

Staying “On Message”

In this module, you will learn how messaging should always ladder up to an organization’s mission and core values, and how different media require different messaging strategies.

WEEK 4

Influencers

In this module, you will learn about social media influencers and their return on influence. You will understand why influencers are valuable to communication plans, and the different types of influencers, and how to choose one that aligns with your organization’s goals.