Coursera

Engagement & Nurture Marketing Strategies (Coursera)

Offered by Northwestern University,

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line.

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All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.
Additional MOOC 3 faculty include:

Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt)
Stanford Smith (CEO, Pushing Social)
Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios)
Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)

Course 3 of 6 in the Social Media Marketing Specialization.

Syllabus

WEEK 1
Social Strategy Overview
In this module, you will learn the three social strategies being used by organizations today.

WEEK 2
Engagement Strategy
In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.

WEEK 3
Nurture Marketing Strategy
In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.

WEEK 4
Developing a Great Blog
In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.

Go to Class

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