Erin Willis

Associate Professor Erin Willis earned a doctorate from the University of Missouri School of Journalism. Willis’s research examines the ways in which health messages influence people’s behaviors. She is particularly interested in the processes by which health behavior is shaped by the information and technology that people use every day. The goal of her research is to explore how message design can influence people’s understanding about health and health promotion, which is central to public health. Willis’s work has appeared in notable journals such as Health Communication, Health Psychology, Health Informatics, and Health Promotion and Practice.

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Working with the Media (Coursera)

In this course, you will learn about branding and the role of public relations as opposed to adjacent fields like advertising and marketing. You will understand the media and how to leverage storytelling with different outlets and gatekeepers. Foundational mass communication and public relations theories will be discussed in [...]
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The Nuts and Bolts of Public Relations (Coursera)

In this course, you will learn how to create the necessary collateral related to “doing” public relations, including a press release, story pitch, and media contact list. These collateral materials can then be used to tell your company’s story. It’s important that all collateral stay “on message” and communicate [...]
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Principles of Public Relations (Coursera)

In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a [...]
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