This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
WHAT YOU WILL LEARN
Coursera
Dive into 'Marketing in a Digital World' to understand how digital innovations have reshaped marketing roles and consumer behaviors. This course offers insights into leveraging new technologies for effective marketing strategies.
Coursera
Dive into the world of Digital Media and Marketing Strategies with our expert-led online course. Gain insights into planning successful digital marketing campaigns, leveraging various platforms, and analyzing data to target specific consumer segments effectively. Perfect for marketers, business owners, and anyone looking to enhance their digital presence.
Coursera
Discover the transformative impact of digital technologies on modern marketing communication in this insightful course. Master the art of engaging consumers through innovative smart, social, and mobile media tactics and elevate your business's marketing strategy.
Coursera
Explore the intersection of traditional and modern marketing techniques with 'Marketing in an Analog World'. This course will equip you with the skills needed to thrive in a world where 90% of sales are still conducted in physical stores, while also leveraging digital tools effectively. Master the art of reaching consumers across both worlds.
Coursera
Discover the essential skills needed to apply data analytics to real-world challenges in digital marketing. This course provides a foundation in web analytics, teaching you how to choose the right tools, collect valid data, and use it to drive effective decision-making for agencies, organizations, or clients.
Coursera
Dive into the world of Digital Marketing Analytics in Practice! This course equips you with essential skills to harness the power of data in your marketing efforts. From selecting the right web analytic tools to collecting, analyzing, and visualizing data, this course provides a practical approach to applying analytics in real-world marketing challenges.