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Marketing Channel Incentives (Coursera)

May 10th 2021
Marketing Channel Incentives (Coursera)
Course Auditing
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This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. In this course, you will be exposed to the challenges of implementing a pricing strategy in your route-to-market and the necessity [...]
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Marketing Channel Functions (Coursera)

May 10th 2021
Marketing Channel Functions (Coursera)
Course Auditing
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This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. This course will cover the concept of channel functions, or the supply side of designing routes to markets. Channel functions [...]
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Marketing Channel Benefits (Coursera)

May 10th 2021
Marketing Channel Benefits (Coursera)
Course Auditing
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This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development. This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This [...]
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Marketing Channel Governance (Coursera)

May 10th 2021
Marketing Channel Governance (Coursera)
Course Auditing
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This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. In this course you will gain a framework for analyzing how much warmth/friendship/socialization is needed for a range of business relationship [...]
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Qualitative Data Analysis with MAXQDA Software (Coursera)

This course will introduce you to MAXQDA software for easier data analysis during the qualitative research process. You'll explore how to do memos, variables, segmentation, coding, and data reduction techniques all in this course!
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Qualitative Data Collection Methods (Coursera)

This course presents a detailed overview of qualitative methods of data collection, including observation, interviews, and focus group discussions. We will start with an in-depth overview of each method, explore how to plan for data collection, including developing data collection guides, and discuss techniques for managing data [...]
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Qualitative Research Design (Coursera)

This course introduces qualitative research, compares and contrasts qualitative and quantitative research approaches, and provides an overview of qualitative methods for data collection. It outlines a step-by-step approach to qualitative research design that begins by identifying a public health topic of interest, works to hone in on a specific [...]
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"Making" Progress Teach-Out (Coursera)

May 10th 2021
"Making" Progress Teach-Out (Coursera)
Free Course
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What is “progress”? How do we decide when we’re moving forward and not taking steps backward? And how do we explore the idea of progress around public sites of memory? This Teach-Out is an invitation to think about what progress means, and how you can look for it wherever [...]
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Managing Uncertainty in Marketing Analytics (Coursera)

Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they make, they can anticipate a wide range of possible outcomes and [...]
4
Average: 4 ( 3 votes )

Meaningful Marketing Insights (Coursera)

With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are [...]
10
Average: 10 ( 3 votes )