This course provides an introduction to household surveys for program evaluation in low-and middle-income countries. The development of this course was supported by a grant from Government Affairs Canada (GAC) for the Real Accountability, Data Analysis for Results (RADAR) project.
How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the tried and true method for gaining marketing insights. From one-off [...]
