Marketing Analysis

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Digital Marketing Analytics in Theory (Coursera)

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data [...]
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Average: 1 ( 4 votes )

L'analyse marketing (Coursera)

Les organisations, quelle que soit leur taille, sont inondées de données sur les choix des consommateurs. Mais cette abondance d'informations ne se traduit pas toujours en de meilleures décisions. Savoir interpréter les données est le défi à relever, et il est de plus en plus attendu que les professionnels [...]
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Survey analysis to Gain Marketing Insights (Coursera)

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the tried and true method for gaining marketing insights. From one-off [...]
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Average: 6 ( 3 votes )

The Marketing Plan (Coursera)

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week [...]
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Average: 8 ( 3 votes )

Market Research and Consumer Behavior (Coursera)

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market [...]
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Average: 9 ( 3 votes )

Marketing Analytics (FutureLearn)

Jan 4th 2021
Marketing Analytics (FutureLearn)
Course Auditing
Categories
Effort
Languages
Learn the basics of marketing analytics and understand how to use data to ensure your marketing is effective. Companies large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge [...]
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Marketing Analytics: Products, Distribution and Sales (edX)

Learn how to identify what your consumers want in a product and the best distribution and sales channels to engage with your chosen markets. In this marketing course, you will learn how to apply advanced concepts such as conjoint analysis and decision tree methodologies to product decisions, as well [...]
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Average: 7 ( 3 votes )