Foundations of Marketing Analytics Specialization

In this specialization you will learn how to:

• Find, extract, organize and describe data to support business decisions

• Identify, quantify and interpret relationships between variables

• Derive customer insights from your data

• Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions

• Present and justify a course of action to management

The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.

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Introduction to Social Media Analytics (Coursera)

Jun 12th 2023
Introduction to Social Media Analytics (Coursera)
Course Auditing
Coursera
Emory University
Categories
Management & Leadership
Marketing & Communication
Effort
Mixed
4 Weeks
1-4 Hours/Week
Languages
English
Vietnamese
Turkish
Spanish
Russian
Portuguese
Korean
Italian
German
French
English
Chinese
Arabic
Introduction to Social Media Analytics (Coursera)
Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social [...]
Foundations of Marketing Analytics Specialization
Social Media Analytics
Social Media
Dynamics
Business Marketing
Consumer
Marketing Research
Communicating Skills
Messaging
Analytics
Business Decisions
Marketing
Coursera Plus
View more details
Jun 12th 2023
Course Auditing
Coursera
Emory University
Management & Leadership
Marketing & Communication
Mixed
4 Weeks
1-4 Hours/Week
42.00 EUR/month
English
Vietnamese
Turkish
Spanish
Russian
Portuguese
Korean
Italian
German
French
English
Chinese
Arabic

Survey analysis to Gain Marketing Insights (Coursera)

Jun 12th 2023
Survey analysis to Gain Marketing Insights (Coursera)
Course Auditing
Coursera
Emory University
Categories
Management & Leadership
Marketing & Communication
Effort
Mixed
4 Weeks
1-4 Hours/Week
Languages
English
Chinese
English
French
German
Italian
Korean
Portuguese
Russian
Arabic
Spanish
Turkish
Vietnamese
Survey analysis to Gain Marketing Insights (Coursera)
How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the tried and true method for gaining marketing insights. From one-off [...]
Foundations of Marketing Analytics Specialization
Marketing Insights
Survey Data
Marketing Strategy
Survey Analysis
Surveys
Marketing
Coursera Plus
Perceptual Maps
Marketing Analysis
View more details
Jun 12th 2023
Course Auditing
Coursera
Emory University
Management & Leadership
Marketing & Communication
Mixed
4 Weeks
1-4 Hours/Week
42.00 EUR/month
English
Chinese
English
French
German
Italian
Korean
Portuguese
Russian
Arabic
Spanish
Turkish
Vietnamese

Forecasting Models for Marketing Decisions (Coursera)

Jun 12th 2023
Forecasting Models for Marketing Decisions (Coursera)
Course Auditing
Coursera
Emory University
Categories
Management & Leadership
Marketing & Communication
Effort
Intermediate
4 Weeks
1-4 Hours/Week
Languages
English
Arabic
French
Portuguese
Italian
Vietnamese
German
Russian
English
Spanish
Forecasting Models for Marketing Decisions (Coursera)
How will customers act in the future? What will demand for our products and services be? How much inventory should we order for the next season? Beyond simply forecasting what customers will do, marketers need to understand how their actions can shape future behavior. In Developing Forecasting Tools with [...]
Foundations of Marketing Analytics Specialization
Forecasting Models
Marketing
Business Marketing
Business Problems
Customer Value
Customer
Customer Analytics
Marketing Mix
Microsoft Excel
Excel
Coursera Plus
View more details
Jun 12th 2023
Course Auditing
Coursera
Emory University
Management & Leadership
Marketing & Communication
Intermediate
4 Weeks
1-4 Hours/Week
41.00 EUR/month
English
Arabic
French
Portuguese
Italian
Vietnamese
German
Russian
English
Spanish

Managing Uncertainty in Marketing Analytics (Coursera)

Jun 5th 2023
Managing Uncertainty in Marketing Analytics (Coursera)
Course Auditing
Coursera
Emory University
Categories
Business
Marketing & Communication
Effort
Intermediate
4 Weeks
1-4 Hours/Week
Languages
English
Chinese
English
French
German
Italian
Korean
Portuguese
Russian
Arabic
Spanish
Turkish
Vietnamese
Managing Uncertainty in Marketing Analytics (Coursera)
Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they make, they can anticipate a wide range of possible outcomes and [...]
Foundations of Marketing Analytics Specialization
Uncertainty
Marketing Analytics
Monte Carlo Method
Probability
Randomness
Coursera Plus
View more details
Jun 5th 2023
Course Auditing
Coursera
Emory University
Business
Marketing & Communication
Intermediate
4 Weeks
1-4 Hours/Week
42.00 EUR/month
English
Chinese
English
French
German
Italian
Korean
Portuguese
Russian
Arabic
Spanish
Turkish
Vietnamese

Meaningful Marketing Insights (Coursera)

Jun 5th 2023
Meaningful Marketing Insights (Coursera)
Course Auditing
Coursera
Emory University
Categories
Marketing & Communication
Business
Effort
Intermediate
5-12 Weeks
1-4 Hours/Week
Languages
English
Turkish
Spanish
Russian
Portuguese
Korean
Italian
German
French
English
Chinese
Arabic
Vietnamese
Meaningful Marketing Insights (Coursera)
With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are [...]
Foundations of Marketing Analytics Specialization
Marketing
Exploratory Data Analysis
Regression Methods
Descriptive Statistics
Data Analysis
Microsoft Excel
Data Visualization
Business Marketing
Coursera Plus
View more details
Jun 5th 2023
Course Auditing
Coursera
Emory University
Marketing & Communication
Business
Intermediate
5-12 Weeks
1-4 Hours/Week
42.00 EUR/month
English
Turkish
Spanish
Russian
Portuguese
Korean
Italian
German
French
English
Chinese
Arabic
Vietnamese