Retail Strategy

Oct 2nd 2023

Course Auditing

Coursera

University of Pennsylvania

Categories

Business

Marketing & Communication

Effort

Languages

Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' expectations are being ratcheted up, making winning (and keeping) those consumers all the more challenging. In this course, Professor Barbara Kahn will explain what it means to switch from a product-focused approach to a customer-focused approach [...]

Oct 2nd 2023

Course Auditing

Coursera

University of Pennsylvania

Business

Marketing & Communication

33.00 EUR

Oct 2nd 2023

Course Auditing

Coursera

Parsons School of Design, The New School

Categories

Effort

Languages

In this course, Parsons faculty and industry experts dive deep into the transformation of fashion retail. You’ll explore the fusion of retail and entertainment and the increasing importance of omnichannel client relationships. Through an examination of disruptive retail innovations, such as on-demand delivery and virtual reality, you’ll learn how [...]

Transforming the Fashion Business Specialization

Oct 2nd 2023

Course Auditing

Coursera

Parsons School of Design, The New School

33.00 EUR/month

Oct 2nd 2023

Course Auditing

Coursera

IE Business School

Categories

Management & Leadership

Marketing & Communication

Effort

Languages

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining [...]

Marketing Mix Implementation Specialization

Marketing Mix

Channel Management

Distribution Channels

Oct 2nd 2023

Course Auditing

Coursera

IE Business School

Management & Leadership

Marketing & Communication

42.00 EUR/month

Sep 25th 2023

Course Auditing

Coursera

Università Bocconi

Categories

Management & Leadership

Effort

Languages

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition [...]