In this course, Parsons faculty and industry experts dive deep into the transformation of fashion retail. You’ll explore the fusion of retail and entertainment and the increasing importance of omnichannel client relationships. Through an examination of disruptive retail innovations, such as on-demand delivery and virtual reality, you’ll learn how industry leaders are keeping up with customer expectations. You’ll look at e-commerce strategies through the lens of listening to and applying customer feedback and how brands stay relevant in the direct-to-consumer marketplace.
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Finally, you’ll consider the post-COVID consumer and how e-commerce and remote clienteling can be leveraged within the fashion business to ensure customer satisfaction and loyalty.
In this course, you'll be learning from the following Parsons faculty and industry experts:
- Caryn Pang, Parsons Faculty, Senior Consultant
- Ron Thurston, Author, RETAIL PRIDE
- Keanan Duffty, Parsons Faculty
- Patrick Klesius, Parsons Faculty, Enterprise Data Architecture & Analytics, David Yurman
What You Will Learn
- How to design an experiential retail strategy
- Ways to apply various fashion system methodologies
- How to manage an omnichannel retail business model
- Ability to analyze the digital future of the retail experience
Course 3 of 3 in the Transforming the Fashion Business Specialization
Syllabus
WEEK 1
Fashion Retail Transformation
Today’s consumer expects an experience, and competition in the retail market is more intense than ever. In this module, we will discuss how to create memorable immersive store experiences, and we will discuss the evolution from traditional customer service to omnichannel client Relationships.
WEEK 2
Retail Operational Planning for Future Business Models
In this module, we will discuss the challenges of and opportunities for running a profitable, sustainable retail store. Over the last several years, disruptive retail innovations have raised the bar for every consumer and increased expectations. You will learn how companies are keeping up and how industry leaders are committing to an omnichannel strategy to meet customer expectations.
WEEK 3
Fashion E-Commerce
In this module, we will discuss the management process within owned and external e-commerce platforms, along with organization and Innovation for the e-commerce experience. You will learn how Brands stay relevant and win with the direct to consumer model.
WEEK 4
Fashion Distrbution Strategy for the Post-Pandemic Era
In this module we will discuss the transformation to e-Commerce retailing in order to serve a post COVID consumer as well as steps to take in order to create a Seamless Omnichannel Business. You will learn how the customer experience is the key to improving customer satisfaction and loyalty, as well as how to master remote ‘clienteling’.
