Coursera

Marketing e vendas B2B: Fechando novos negócios (Coursera)

Offered by Universidade de São Paulo, Brasil,

Aprenda a aumentar as vendas em negócios B2B com técnicas e estratégias de Marketing. Este curso introdutório oferece conteúdos teóricos e práticos dados pelos profissionais das maiores startups brasileiras, como Lean Survey, looqbox, Colaboradores, entre outras.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Neste curso serão abordados os seguintes temas:

Princípios básicos de Marketing
Interação entre Marketing e vendas
Como entender o seu cliente
Leads
Etapas de conversão
Inbound
Novas práticas em Outbound
Métricas e Metas
Como vender
Customer success e Como fidelizar o cliente
Ferramentas e suas aplicações

Ao final desse curso, esperamos que você esteja familiarizado com os principais conceitos, ferramentas e metodologias de concepção da melhor estratégia de marketing e vendas para o seu negócio.

Syllabus

WEEK 1
Introdução + Clientes
Bem vindos! Nesta primeira semana do Curso de Marketing e Vendas B2B você ira aprender os seguintes assuntos: (i) O que é Marketing, (ii) Quais são os 4P's do Marketing, (iii) A relação do Marketing e das Vendas, (iv) A diferença do Marketing para negócios B2B e B2C, (v) O que é Inbound e Outbound e (vi) Aprender sobre a marketing Online e Offline. Contamos com a presença da Stella Wilderom Diretora de Operações e Sócia Fundadora BunnyCo, do Fernando Salaroli Founder da Lean Survey, do Matheus Fernandes Coordenador do Time de Operações e Vendas na Social Miner e do Edson Renel Sócio Fundador da Oxiot.

WEEK 2
Leads e Fluxo
Nesta segunda semana do Curso de Marketing e Vendas B2B você ira aprender os seguintes assuntos: (i) O que são e como aumentar o número de leads no seu negócio, (ii) O que são canais e quais os melhores para negócios B2B, (iii) Como funciona a Busca orgânica e como usá-la, (iv) Como Qualificar leads e como mantê-los, (v) Como qualificar leads e estruturar uma estratégia. Contamos com a presença do Matheus Fernandes, Coordenador do Time de Operações e Vendas na Social Miner, da Renata Malagoli Rocha, especialista em vendas, e do Rodrigo Murta, Co-Founder e CEO da Looqbox.

WEEK 3
Vendas
Nesta terceira semana do Curso de Marketing e Vendas B2B você irá aprender os seguintes assuntos: (i) Como funcionam as vendas modernas, (ii) Como lidar com a previsibilidade, (iii) Como obter informações dos clientes, (iv) Como fazer uma apresentação de vendas e (v) O que são e como fazer inside sales e field sales. Contamos com a presença do Fernando Salaroli, fundador da startup Lean Survey, do Guilherme Ruggiero, especialista em vendas, da Stella Wilderom, Diretora de Operações e Sócia Fundadora BunnyCo, e do Rodrigo Murta, Co-Founder e CEO da startup Looqbox.

WEEK 4
Pós-vendas + Complementos
Nesta última semana do Curso de Marketing e Vendas B2B você irá aprender os seguintes assuntos: (i) O que é Customer success e como fazer, (ii) Como funciona a área de suporte, (iii) Como ter um portfólio pode ajudar nas vendas, (iv) Ferramentas ara a área de vendas, (v) Ecossistema. Contamos com a presença do Rodrigo Murta, Co-Founder e CEO da Looqbox, do Rogério Nogueira, Fundador, CEO e Customer Success da Colaboradores, e do Guilherme Ruggiero, especialista em vendas.

Go to Class

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Coursera

University of Pennsylvania

Introduction to Financial Accounting (Coursera)

Management & Leadership Business

Master the technical skills needed to analyze financial statements and disclosures for use in financial analysis, and learn how accounting standards and managerial incentives affect the financial reporting process. By the end of this course, you’ll be able to read the three most common financial statements: the income statement, balance sheet, and statement of cash flows. Then you can apply these skills to a real-world business challenge as part of the Wharton Business Foundations Specialization.

Nov 16th 2026

4 Weeks

Finance Business Accounting

Coursera

University of Michigan

How to Create a Good Business (Coursera)

Business

Prioritizing the wellbeing of workers is not just a good - or ethical - thing to do, but because it makes business sense. A happier, healthier workforce is a more productive workforce. A productive workforce is more likely to attend, perform their best work, and add more value to an organization. Unfortunately, investing in the well-being of workers isn’t so simple. In this course, you’ll unpack what “worker wellbeing” means across different contexts, explore how to use research techniques to find the sweet spot between worker interests and firm interests, and understand how to design scalable solutions to enable both parties to thrive.

Nov 16th 2026

5-12 Weeks

Business Management Workplace

Coursera

Università Bocconi

Food & Beverage Management (Coursera)

Management & Leadership

Managing a company in the food and beverage industry is a fascinating task. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition.

Nov 16th 2026

5-12 Weeks

Food Management Marketing

Coursera

Tecnológico de Monterrey

Introducción a las redes sociales. Sus objetivos y métricas. (Coursera)

CS: Information & Technology Marketing & Communication

En este programa se hará, de manera holística, una revisión del uso e implementación de redes sociales. Se provee de un conocimiento sólido en el desarrollo de estrategias requeridas en una organización para involucrar a los consumidores y miembros de la misma en un ambiente de social listening.

Nov 16th 2026

5-12 Weeks

Marketing Digital Tools Social Networks

Coursera

GitLab

How to Manage a Remote Team (Coursera)

Management & Leadership Business

Remote management is much more than just implementing a work-from-home policy. In this course, you’ll learn and apply remote work best practices, build your remote work policy, and prepare your team for success. This course is ideal for current managers, executives, and human resources professionals who want to learn how to lead and support a high-functioning, scalable remote team. GitLab is one of the world’s largest all-remote organizations; experts from throughout the company will guide you through in-depth lessons for leaders, people managers, and HR professionals to build, manage, and scale.

Nov 16th 2026

5-12 Weeks

Business Management Leadership

Coursera

University of Toronto

The 360º Corporation: Tools for Achieving Corporate Purpose (Coursera)

Business

If you’ve heard the terms stakeholder capitalism, or sustainability, or ESG, corporate social responsibility, CSR, conscious capitalism, sustainable development goals, shared value, corporate citizenship, or purpose-driven company but don’t know exactly what they mean—or don’t know how to make these ideas come to life—then this course is for you. Every business model and every operating decision has stakeholder trade-offs embedded in it. Profits to the bottom line are not always compatible with the interests of the stakeholders that surround the corporation.

Nov 16th 2026

4 Weeks

Business Leadership Corporate Governance

Coursera

Technion - Israel Institute of Technology

From Idea to Startup (Coursera)

Management & Leadership

How do you implement ideas? This course provides practical proven tools for transforming an idea into a product or service that creates value for others. As students acquire these tools, they learn how to tell bad ideas from good, how to build a winning strategy, how to shape a unique value proposition, prepare a business plan, compare their innovation to existing solutions, build flexibility into their plan and determine when best to quit.

Nov 16th 2026

5-12 Weeks

Business Innovation Startup

Coursera

University of Melbourne

Alternative Approaches to Valuation and Investment (Coursera)

Management & Leadership Economics & Finance

In this course, participants will develop an understanding of the intuitive foundations of asset and investment valuation, and how alternative valuation techniques may be used in practice. This is part of a Specialization in corporate finance created in partnership between the University of Melbourne and Bank of New York Mellon (BNY Mellon).

Nov 16th 2026

4 Weeks

Finance Business Risk

Coursera

Copenhagen Business School

Identifying Social Entrepreneurship Opportunities (Coursera)

Management & Leadership

This Course will clarify the definition and meaning of Social Entrepreneurship and will focus on the need to learn about the source and root of a social problem. You will be introduced to different perspectives about Social Entrepreneurship and you will learn about complementary and opportunistic assets which will help you to detect an opportunity and develop an idea of how to create a business for social change.

Nov 16th 2026

5-12 Weeks

Business Entrepreneurship Social Entrepreneurship

Coursera

University of California, Irvine

Introduction to Learning Transfer and Life Long Learning (3L) (Coursera)

Business

Learn how to identify the enablers and barriers to learning transfer. Use your own experience to categorise the processes and activities involved in learning and transferring that learning into practice. There are many criteria against which the success of training and development activities can be judged.

Nov 16th 2026

3 Weeks

Business Learning Transfer Life Long Learning

Coursera

University of Illinois at Urbana-Champaign

Auditing I: Conceptual Foundations of Auditing (Coursera)

Business

This course provides an intensive conceptual and applied introduction to auditing in society. It focuses on concepts and applications related to financial-statement auditors’ professional responsibilities as well as major facets of the audit process including risk assessment and audit reporting. In the U.S. financial-statement audits and related services generally are provided by Certified Public Accountants (CPAs).

Nov 16th 2026

5-12 Weeks

Business Risk Assessment Financial Statements

Coursera

Ludwig-Maximilians-Universität München

Advanced Competitive Strategy (Coursera)

Management & Leadership

In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies.

Nov 16th 2026

5-12 Weeks

Marketing Strategy Strategic Management