Key questions answered within the course include:
- What are the key indicators of innovation opportunities?
- What steps are critical for entrepreneurs to bring innovations to the marketplace?
- What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage?
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program.
Course 2 of 4 in the Entrepreneurship: Launching an Innovative Business Specialization.
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
Customer Discovery and Validation
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
Product Understanding and Marketing
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
Prototyping and Testing
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
Building a Team
This modules addresses how to find, hire, and motivate your employees.