Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio for your venture.
We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include:
- What are the key indicators of innovation opportunities?
- What steps are critical for entrepreneurs to bring innovations to the marketplace?
- What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage?
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program.
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business. The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week.
Aprende las bases de Marketing llegando al fondo de toma de decisiones del cliente. Después de completar con éxito este curso, puedes aplicar estas habilidades en un reto empresarial de la vida real como parte de la Programa Especializadode Fundamentos de Negocios de Wharton.
This course provides a brief introduction to the fundamentals of finance, emphasizing their application to a wide variety of real-world situations spanning personal finance, corporate decision-making, and financial intermediation.
Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively.
Al completar el curso, los participantes podrán: a) Analizar los elementos, las estructuras, los métodos y los sistemas de costeo propios de una empresa, utilizando diversas herramientas, para identificar los posibles tipos de cálculos a generar. b) Calcular costos, utilizando diversos procedimientos acordes a los tipos de objetos de costos, estructuras, procesos y sistemas, con el propósito de obtener información relevante para la empresa que permitan una adecuada toma de decisiones. c) Elaborar e interpretar informes de costeos de objetos del costo, basándose en la información recabada y los datos obtenidos, con la finalidad de proponer diversas recomendaciones que permitan efectivas toma de decisiones.
Want your business to stand out from the crowd? Want to develop a strong brand that gives you a unique identity that resonates with the customers you want to attract and retain? This course will help you to develop a strong and meaningful brand, one that is different from competitors and helps your business really make its mark. You will learn how to go about developing your business’s brand and how you can maximise its reach and effectiveness in the marketplace. In addition, you will gain exposure to tools and techniques to evaluate and measure your brand’s effectiveness over time, helping you to manage your brand as your business evolves.
Ce MOOC a pour vocation de vous aider à créer votre entreprise à but social ou environnemental. Que vous envisagiez de créer une entreprise sociale ou de lancer un nouveau projet à visée sociale dans votre entreprise actuelle, que vous souhaitiez entreprendre à Paris, Casablanca ou à Abidjan, ce MOOC est pour vous !
Como un mercadólogo, tenemos claro que nuestra función principal en las empresas es identificar las necesidades del mercado y con base en ellas establecer estrategias de compra – venta que causen impacto y satisfagan las necesidades de los consumidores. Éste es un reto importante, pero además de ser creativos en la definición de estas estrategias, tenemos que tener en cuenta el desarrollo que a través de los últimos años ha tenido el Internet y atrás de él las redes sociales.
Welcome to Data-driven Decision Making. In this course you'll get an introduction to Data Analytics and its role in business decisions. You'll learn why data is important and how it has evolved. You'll be introduced to “Big Data” and how it is used.
It is an online course aimed at large-scale participation and open (free) access via the internet.
They are similar to university courses, but do not tend to offer academic credit.
A number of web-based platforms (providers Aka initiatives) supported by top universities and colleges offer MOOCs in a wide range of subjects.
How to Be a Successful MOOC Student - MOOCs – Massive Open Online Courses – enable students around the world to take university courses online. This guide, by the instructors of edX’s most successful MOOC in 2013-2014, Principles of Written English (based on both enrollments and rate of completion), advises current and future students how to get the most out of their online study, covering areas such as what types of courses are offered and who offers them, what resources students need, how to register, how to work effectively with other students, how to interact with professors and staff, and how to handle assignments. This second edition offers a new chapter on how to stay motivated. This book is suitable for both native and non-native speakers of English, and is applicable to MOOC classes on any subject (and indeed, for just about any type of online study).