How do you implement ideas? This course provides practical proven tools for transforming an idea into a product or service that creates value for others. As students acquire these tools, they learn how to tell bad ideas from good, how to build a winning strategy, how to shape a unique value proposition, prepare a business plan, compare their innovation to existing solutions, build flexibility into their plan and determine when best to quit.
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As a vital part of the course students conduct on-site interviews with entrepreneurs who have launched startups, and are eager to share their valuable insights with them.
Upon completing this course successfully, graduates will be able to:
- Transform ideas into real products, services and processes, by validating the idea, testing it, and turning it into a growing, profitable and sustainable business.
- Identify the major steps and requirements in order to estimate the potential of an innovative idea as the basis of an innovative project.
- Reach creative solutions via an iteration of a virtually endless stream of world-changing ideas and strategies, integrating feedback, and learning from failures along the way.
- Apply the 10 entrepreneurial tools in creating a business plan for a new innovative venture.
- Apply methods and strategies learnt from interviews with startup entrepreneurs and innovators.
- Communicate and sell innovative ideas successfully.
Course 2 of 4 in the Startup Entrepreneurship Specialization.
Syllabus
WEEK 1: Think Ahead Backward
WEEK 2: Validate Your Idea
WEEK 3: Visualize the Business
WEEK 4: Sustain the Business
WEEK 5: Risks as Opportunities
WEEK 6: Build Your Roadmap
