Sports Marketing

 

 


 

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Dec 5th 2016

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week.

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Oct 19th 2016

Se estudiarán los conceptos más importantes del Marketing de negocios y su aplicación al sector deportivo. Conceptos tales como el plan de marketing Deportivo, Análisis de Fuerzas, Debilidades, Oportunidades y riesgos, Segmentación así como el Patrocinio y la Publicidad Deportiva para cerrar con los principales conceptos a tener en cuenta en el desarrollo del Marketing Digital Deportivo.

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