The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and greater surplus for organizations.
In this Specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing.
This Specialization is part of the University of Illinois iMBA Program. Each course fulfills a portion of the requirements for a University of Illinois course that can earn you college credit.
When you complete the Value Chain Management Specialization, you will:
· Understand how to apply a financial perspective of accounting for costs, understand how financial and non-financial accounting information facilitates strategic performance measurement, and integrate this information to continuously improve strategy.
· Understand the role of operations management and process improvement, synthesize information to make decisions for organizational initiatives, and apply analytical techniques for tactical operations and process improvement decisions.
· Understand how marketing works in the business world and how various marketing elements interact to create value for consumers and ultimately maximize value for your organization.
Coursera
Discover the power of Managerial Accounting in driving business decisions. This course will equip you with essential tools for resource allocation, behavior incentives, strategic performance measurement, and continuous improvement through a blend of financial and non-financial accounting techniques.
Coursera
Dive into 'Operations Management: Strategy and Quality Management for the Digital Age' - a course designed to equip you with essential skills in managing processes efficiently in today's fast-paced digital environment. From setting priorities for continuous improvement to executing projects and sustaining initiatives, this course is your gateway to mastering operations management.
Coursera
Discover the power of managerial accounting with our online course designed for aspiring and experienced professionals alike. Dive into cost behaviors, systems, and analysis to make informed decisions that drive organizational success. Perfect for those looking to improve internal processes and create value within their supply chain and customer relationships.
Coursera
Dive deep into the world of marketing with our foundational course on Marketing Management I. This course is designed to equip you with a thorough understanding of how businesses create value for customers through effective marketing strategies. Explore buyer behavior analysis, the core elements of the marketing mix, and learn how these components work together within different business frameworks.
Coursera
Discover the critical role of operations in business with our Operations Management course on Coursera. Gain insights into analyzing and improving operational processes across manufacturing and service industries. Master decision-making frameworks and techniques to elevate your organizational strategy and achieve superior performance.
Coursera
Take the next step in mastering marketing with our comprehensive Marketing Management II course. This advanced program will help you conduct a thorough strategic analysis of marketing opportunities and communicate effective marketing decisions. Discover 'marketing in action' as you explore key elements like product policy, channels of distribution, communication, and pricing.