Meta Marketing Analytics Professional Certificate

Launch Your Career in Marketing Analytics. Build in-demand skills and gain credentials to go from beginner to job-ready in 7 months or less. No degree or prior experience required.
What you'll learn:
- Collect, sort, evaluate, and visualize marketing data
- Summarize and analyze data using marketing analytics methods
- Design experiments and test hypotheses to evaluate advertising effectiveness
- Use Meta Ads Manager to run tests, learn what works, and optimize ad performance

Sort options

Python Data Analytics (Coursera)

Mar 4th 2024
Python Data Analytics (Coursera)
Course Auditing
Categories
Effort
Languages
This course introduces the use of the Python programming language to manipulate datasets as an alternative to spreadsheets. You will follow the OSEMN framework of data analysis to pull, clean, manipulate, and interpret data all while learning foundational programming principles and basic Python functions. You will be introduced to [...]

Data Analysis with Spreadsheets and SQL (Coursera)

Mar 4th 2024
Data Analysis with Spreadsheets and SQL (Coursera)
Course Auditing
Categories
Effort
Languages
This course introduces you to how to use spreadsheets and SQL queries to analyze and extract data. You will learn how to practically apply the OSEMN data analysis framework and spreadsheet functions to clean data, calculate summary statistics, evaluate correlations, and more. You’ll also dive into common data visualization [...]

Data Analytics Methods for Marketing (Coursera)

Mar 4th 2024
Data Analytics Methods for Marketing (Coursera)
Course Auditing
Categories
Effort
Languages
This course explores common analytics methods used by marketers such as audience segmentation, clustering and marketing mix modeling. . You'll explore how to use linear regression for marketing planning and forecasting, and how to assess advertising effectiveness through experiments.

Statistics for Marketing (Coursera)

Mar 4th 2024
Statistics for Marketing (Coursera)
Course Auditing
Categories
Effort
Languages
This course takes a deep dive into the statistical foundation upon which marketing analytics is built. The first part of this course will help you to thoroughly understand your dataset and what the data actually means. Then, it will go into sampling including how to ask specific questions about [...]

Introduction to Data Analytics (Coursera)

Mar 4th 2024
Introduction to Data Analytics (Coursera)
Course Auditing
Categories
Effort
Languages
This course provides a practical understanding and framework for basic analytics tasks, including data extraction, cleaning, manipulation, and analysis. It introduces the OSEMN cycle for managing analytics projects and you'll examine real-world examples of how companies use data insights to improve [...]

Marketing Analytics Foundation (Coursera)

Mar 4th 2024
Marketing Analytics Foundation (Coursera)
Course Auditing
Categories
Effort
Languages
This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed.

Marketing Analytics with Meta (Coursera)

Feb 26th 2024
Marketing Analytics with Meta (Coursera)
Course Auditing
Categories
Effort
Languages
This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results.