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Market and Competition in Pricing Strategy (Coursera)

If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You [...]
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Starting a Business 3: Customers and Competitors (FutureLearn)

Sep 27th 2021
Starting a Business 3: Customers and Competitors (FutureLearn)
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Find out how understanding and targeting your market can help your business stand out from the crowd. To run a successful business you need to understand who your customers are and importantly, how you are going to reach them.
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