Marketing Measurement Strategy

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Measure and Optimize Social Media Marketing Campaigns (Coursera)

Jun 21st 2021
Measure and Optimize Social Media Marketing Campaigns (Coursera)
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This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms [...]
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Foundations of marketing analytics (Coursera)

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular [...]
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Marketing Analytics: Marketing Measurement Strategy (edX)

Learn best approaches and practices for marketing measurement, including how to use metrics to measure success. Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success. In this marketing course, you [...]
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