Marketing Measurement Strategy

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Medir e otimizar campanhas de marketing de mídias sociais (Coursera)

Este curso fornece as habilidades para otimizar seus esforços de marketing de mídias sociais. Aprenda a avaliar e interpretar os resultados de suas campanhas publicitárias. Saiba como avaliar a eficácia da publicidade por meio de estudos de aumento e otimizar suas campanhas com testes de divisão. Entenda como a [...]

Foundations of marketing analytics (Coursera)

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular [...]

Assess for Success: Marketing Analytics and Measurement (Coursera)

Jun 27th 2022
Assess for Success: Marketing Analytics and Measurement (Coursera)
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Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, [...]