Customer Experience

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Comunicação Digital e Consumidores (Coursera)

Nossas boas-vindas ao Curso Comunicação Digital e Consumidores. Neste curso, você aprenderá sobre dois pontos centrais do Marketing Digital: a comunicação e os consumidores. Ao final deste curso, você será capaz de preparar um plano de comunicação digital para obter os resultados esperados.

Introdução ao marketing de mídias sociais (Coursera)

Este curso aborda os conceitos básicos do marketing de mídias sociais. Você aprenderá sobre o escopo do marketing de mídias sociais, incluindo sua história e os diferentes canais de mídia social. Você aprenderá a selecionar um canal de mídia social que atenda às suas necessidades, definir metas e métricas [...]

Otimizando o Marketing Digital (Coursera)

Nossas boas-vindas ao Curso Otimizando o Marketing Digital. Neste curso, você terá contato com diversas discussões que contribuem para o entendimento de como otimizar o marketing digital. Ao final deste curso, você será capaz de pensar holisticamente, de forma a otimizar campanhas, analisar tendências, gerar insights e relacionar o [...]

Virtual Agent Development in Dialogflow CX for Software Devs (Coursera)

Jun 27th 2022
Virtual Agent Development in Dialogflow CX for Software Devs (Coursera)
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Welcome to "Virtual Agent Development in Dialogflow CX for Software Devs", the third course in the "Customer Experiences with Contact Center AI" series. In this course, learn how to develop more customized customer conversational solutions using Contact Center Artificial Intelligence (CCAI). In this course, you'll be introduced to more [...]

Retail Marketing Strategy (Coursera)

Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' expectations are being ratcheted up, making winning (and keeping) those consumers all the more challenging. In this course, Professor Barbara Kahn will explain what it means to switch from a product-focused approach to a customer-focused approach [...]

Digital Leadership and Digital Strategy Execution (Coursera)

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. The ability and willingness to strategically adopt digital initiatives to support business goals has never been more [...]

Branding and Customer Experience (Coursera)

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing [...]

The Luxury Industry: Customers and Luxury Experiences (FutureLearn)

May 16th 2022
The Luxury Industry: Customers and Luxury Experiences (FutureLearn)
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Understand the role of customer experiences in the luxury industry and what luxury experiences may look like in the future. Explore the evolution of the luxury industry through time. Though ‘luxury’ is an established topic, the industry is very much alive and constantly evolving, with changing definitions through time, [...]

Build a Customer Journey Map with UXPressia (Coursera)

Using UXPressia, you will create a customer journey map for a user who wishes to buy a car online. This process is important because it helps various teams across a company gain a better understanding of the experience prospective customers have with their products, with a view to improving them.

Digital Skills: Retail (FutureLearn)

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Digital Skills: Retail (FutureLearn)
Free Course
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Discover the impact digital technology is having on the retail industry and what it means for customers. Understand how digital technology is changing retail. Digital technology is transforming the world of retail. You’ll learn about the impact of this transformation, from data transforming customer experiences and operations, to the [...]