Customer Experience

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Introdução ao marketing de mídias sociais (Coursera)

Este curso aborda os conceitos básicos do marketing de mídias sociais. Você aprenderá sobre o escopo do marketing de mídias sociais, incluindo sua história e os diferentes canais de mídia social. Você aprenderá a selecionar um canal de mídia social que atenda às suas necessidades, definir metas e métricas [...]
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Retail Marketing Strategy (Coursera)

Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' expectations are being ratcheted up, making winning (and keeping) those consumers all the more challenging. In this course, Professor Barbara Kahn will explain what it means to switch from a product-focused approach to a customer-focused approach [...]
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Build a Customer Journey Map with UXPressia (Coursera)

Using UXPressia, you will create a customer journey map for a user who wishes to buy a car online. This process is important because it helps various teams across a company gain a better understanding of the experience prospective customers have with their products, with a view to improving them.
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Virtual Agent Development in Dialogflow CX for Software Devs (Coursera)

Sep 20th 2021
Virtual Agent Development in Dialogflow CX for Software Devs (Coursera)
Course Auditing
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Welcome to "Virtual Agent Development in Dialogflow CX for Software Devs", the third course in the "Customer Experiences with Contact Center AI" series. In this course, learn how to develop more customized customer conversational solutions using Contact Center Artificial Intelligence (CCAI). In this course, you'll be introduced to more [...]
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Digital Leadership and Digital Strategy Execution (Coursera)

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. The ability and willingness to strategically adopt digital initiatives to support business goals has never been more [...]
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Branding and Customer Experience (Coursera)

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing [...]
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Digital Skills: Retail (FutureLearn)

Sep 13th 2021
Digital Skills: Retail (FutureLearn)
Free Course
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Discover the impact digital technology is having on the retail industry and what it means for customers. Understand how digital technology is changing retail. Digital technology is transforming the world of retail. You’ll learn about the impact of this transformation, from data transforming customer experiences and operations, to the [...]
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Estrategias digitales y experiencias innovadoras para el turismo (edX)

Aprender a diseñar servicios y experiencias a través de modelos de negocio innovadores comprendiendo los nuevos hábitos de consumo de los usuarios a partir de la nueva normalidad en la industria del turismo. A través de herramientas y metodologías (value proposition canvas, service design, customer experience, customer journey map, [...]
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Introduction à l'expérience utilisateur (edX)

Self Paced
Introduction à l'expérience utilisateur (edX)
Course Auditing
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Ce MOOC passe en revue les éléments fondamentaux de la pratique UX (ex. : Projet UX, concepts clés, activités, rôles, livrables). L’expérience utilisateur se définit comme étant le résultat des états internes (ex. attentes, prédispositions) d’un utilisateur, des caractéristiques d’un système (ex. complexité, utilisabilité) et du contexte d’utilisation de [...]
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Understanding Your Customer’s Journey (openSAP)

Self Paced
Understanding Your Customer’s Journey (openSAP)
Free Course
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Join this free online course to learn how to understand your customer’s journey and provide them with a better customer experience, leading to better results for your business. Customers have more control over the ways they interact with your business than ever before. They can choose how and when [...]
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