Consumption, Marketing and Culture (Coursera)

This course prepares students for a more analytical understanding in the role that marketing activities play in shaping our consumer cultures and lives. Rather than pose the question of how ‘we’ can sell more stuff to consumers, this course asks, what does it mean to be regarded as a consumer in this moment of history?

Course 4 of 4 in the Business and Marketing Strategies Specialization.

Syllabus

WEEK 1

Week 1: Markets, ideology and gender

This week includes: gender, ideology, and governmentality.

WEEK 2

Week 2: Digital consumer culture

This week includes: algorithmic culture, surveillance capitalism, and communicative capitalism.

WEEK 3

Week 3: Consumers and the environment

This week includes: sustainability, green consumerism, and degrowth.