Business and Marketing Strategies Specialization

In this Specialization you will develop knowledge and skills in the interconnected spheres of business and marketing. This is facilitated by the application of a global perspective, which enables you to recognise market opportunities and how to create a competitive advantage through reflecting on both short and long term operational and marketing driven issues.

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Operations Systems Excellence (Coursera)

Apr 15th 2024
Operations Systems Excellence (Coursera)
Course Auditing
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The sole task of organisations is to either deliver customers the services that they require, or design, manufacture, and deliver products that customers are after. How do firms and organisations manage the very tasks that they carry out? How can operations themselves give excellence to organisations to enable them [...]
Apr 15th 2024
Course Auditing
46.00 EUR/month

Fundamentals of Marketing Strategy (Coursera)

Apr 15th 2024
Fundamentals of Marketing Strategy (Coursera)
Course Auditing
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The ‘Fundamentals of Marketing Strategy’ course is very interactive and designed to offer learners the opportunity to share ideas and engage in discussions with their fellow students. Throughout this course, learners will be given the opportunity to explore key and relevant marketing models and concepts in the formulation of [...]

Consumption, Marketing and Culture (Coursera)

Apr 15th 2024
Consumption, Marketing and Culture (Coursera)
Course Auditing
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Effort
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What does it mean to be a consumer in a consumer society? In this MOOC we think about marketing in terms of what marketing does rather than how we do it. It's not just a case of how we buy the products that are sold to us, but how [...]

Fundamentals of International Business (Coursera)

Apr 15th 2024
Fundamentals of International Business (Coursera)
Course Auditing
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Effort
Languages
Studying international business is essential for everyone who wants to be a well-rounded modern individual. Understanding the main features of the international business environment, mechanisms of cross-border business activities, and motivations to engage in these activities, will help you to make sense of contemporary business context and navigate yourself [...]
Apr 15th 2024
Course Auditing
46.00 EUR/month