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Strategies for Converting and Retaining Customers Online (Coursera)

Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. [...]

Advanced Search Engine Optimization Strategies (Coursera)

This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive [...]

Google SEO Fundamentals (Coursera)

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct [...]

Introduction to Google SEO (Coursera)

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine [...]

Análisis de texto en archivos con Azure cognitive search (Coursera)

En este proyecto de 1 hora, aprenderás a desarrollar un motor de búsqueda para tus archivos de texto (PDF, Word, etc.) gracias al servicio Azure Cognitive Search y Azure Blob Storage. Además, entenderás todo el proceso desde tener tus archivos a un motor listo para utilizar como cualquier base [...]

Text Retrieval and Search Engines (Coursera)

Recent years have seen a dramatic growth of natural language text data, including web pages, news articles, scientific literature, emails, enterprise documents, and social media such as blog articles, forum posts, product reviews, and tweets. Text data are unique in that they are usually generated directly by humans rather [...]

Digital Skills: Digital Marketing (FutureLearn)

Jun 20th 2022
Digital Skills: Digital Marketing (FutureLearn)
Free Course
Categories
Effort
Languages
Learn about some of the different digital marketing strategies and techniques that are available for businesses to use. Digital marketing can be a crucial tool to grow a business. On this course you will explore what digital marketing is, why it is important and look at some digital marketing [...]

Learning Online: Searching and Researching (FutureLearn)

May 23rd 2022
Learning Online: Searching and Researching (FutureLearn)
Course Auditing
Categories
Effort
Languages
Improve your online research skills and your ability to critically analyse sources of information. In this course, you’ll explore the rich and diverse range of information available to you online, how to use search tools effectively, and the ways in which you can begin to assess information that you [...]

Digital Skills: Embracing Digital Technology (FutureLearn)

Jan 24th 2022
Digital Skills: Embracing Digital Technology (FutureLearn)
Free Course
Categories
Effort
Languages
Improve your digital skills for study, life and work, and learn how to navigate the web effectively and safely. Create a plan for using digital tools to learn more about your favourite topics. On this course, you’ll learn about the digital technologies you can use to make your life, [...]