Digital Skills: Digital Marketing (FutureLearn)

Finally, we will discuss the importance of balancing and integrating different digital marketing strategies and how companies target customers.

What topics will you cover?

Week 1 - How to use digital marketing

- Introduction to digital marketing

- Display and pay-per-click advertising

Week 2 - Digital marketing techniques

- Search engine optimisation

- Email marketing

- How to integrate these techniques

What will you achieve?

By the end of the course, you'll be able to...

Describe what digital marketing is

- Explain why digital marketing is important for businesses

- Describe the different types of digital marketing including; display advertisements, pay per click, search engine optimisation, and email marketing

- Explain how the different digital marketing methods can deliver value to businesses

- Identify the key features that should be included in a digital marketing strategy

- Describe how businesses can use data to target customers in their digital marketing campaign

- Explain the benefit and importance of integrating different digital marketing techniques

Who is the course for?

This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.