Digital Consumer Search and Marketing Specialization

Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels.
By the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including:
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Mobile Marketing
- Pay Per Click (PPC)
- Web Analytics
- Email Marketing.

WHAT YOU WILL LEARN
- Search Engine Optimization (SEO)
- Content Marketing, Social Media Marketing
- Mobile Marketing, Pay Per Click (PPC)
- How digital transformation changed the marketing landscape and consumer experience

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Sensing Consumer Insights (Coursera)

In this course we will focus on the measurement of the effectiveness of a digital marketing strategy through the use of marketing analytics. The final course will also cover performance measurement in digital channels, content and site management in relation to consumer experiences.

Reimagining Consumer Experience (Coursera)

In this course, you will focus on the implementation and practice of a connected digital marketing strategy. By the end of this course, you will have developed your understanding of key topics such as: Marketing automation and conflict in online communities, the sales funnel, search engine marketing and management, [...]

Reshaping Consumer Search (Coursera)

In this course, you will focus on reshaping digital consumer search. In particular, you will gain an understanding of digital marketing strategy planning and development. By the end of this course, you will have developed your understanding of key topics such as; the importance of a digital marketing strategy, [...]

Foundations of Digital Consumer Search and Marketing (Coursera)

This course will develop your understanding of the fundamentals of digital marketing and how it transformed the marketing landscape. By the end of this course, you will have developed your understanding of key topics such as: the fundamentals of content marketing, digital consumer engagement, journey mapping, lifecycle and [...]