Queen Mary University of London

Queen Mary University of London is a leading research-intensive university with a difference – one that opens the doors of opportunity to anyone with the potential to succeed. Ranked 117 in the world, the University has over 28000 students and 4400 members of staff. We are a truly global university: over 160 nationalities are represented on our 5 campuses in London, and we also have a presence in Malta, Paris, Athens, Singapore and China. The reach of our education is extended still further through our online provision.

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Introduction to Market Research (Coursera)

This course concentrates on the foundations of market research. You will be introduced to the essentials and nature of market research, the research process and the importance of a research proposal. Focus will be devoted to problem formulation, problem solving, research questions and research objectives. The course will be [...]

Analysis and Interpretation of Data (Coursera)

This course focuses on the analysis and interpretation of data. The focus will be placed on data preparation and description and quantitative and qualitative data analysis. The course commences with a discussion of data preparation, scale internal consistency, appropriate data analysis and the Pearson correlation. [...]

Research Instruments and Research Hypotheses (Coursera)

This course concentrates on the design and development of different research instruments. In this vein, the focus will be placed on the development of an instrument design strategy, scales of measurement and the components of the research report. The course begins by looking at the questionnaire development process with [...]

Research Methodologies (Coursera)

This course focuses on research methodologies. In this vein, the focus will be placed on qualitative and quantitative research methodologies, sampling approaches, and primary and secondary data collection. The course begins with a discussion on qualitative research approaches, looking at focus groups, personal interviews, ethnography, case studies and action [...]

The Econometrics of Time Series Data (Coursera)

In this course, you will look at models and approaches that are designed to deal with challenges raised by time series data. The discussion covers the motivation for the use of particular models and the description of the characteristics of time series data, with a special attention raised to [...]

Getting Started with Leadership (Coursera)

In this course, you will discover the importance of understanding context and its impact on the individual as a leader. You’ll consider how you define leadership and explore how organisations work through an exploration of the “what” and “why” of your own working environment. You will also look at [...]

Stepping Up: Preparing Yourself for Leadership (Coursera)

In this course, you will explore the importance of self awareness and feedback, as well as issues such as bias and imposter syndrome. As a leader, it is important to know when to step in and lead, as well as how to establish boundaries and resolve conflict. This [...]

Stepping Up: Leading Others (Coursera)

In this course, you will look at how to work with a diverse range of people to create and lead a high performing team. You will consider the differences between work groups and teams and explore team dynamics, the nature of remote teams and cross-cultural implications of leading teams. [...]

Sensing Consumer Insights (Coursera)

In this course we will focus on the measurement of the effectiveness of a digital marketing strategy through the use of marketing analytics. The final course will also cover performance measurement in digital channels, content and site management in relation to consumer experiences.

Reimagining Consumer Experience (Coursera)

In this course, you will focus on the implementation and practice of a connected digital marketing strategy. By the end of this course, you will have developed your understanding of key topics such as: Marketing automation and conflict in online communities, the sales funnel, search engine marketing and management, [...]