Data Collection

 

 


 

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E.g., 2016-12-04
E.g., 2016-12-04
E.g., 2016-12-04
Dec 5th 2016

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.

Average: 10 (1 vote)
Dec 5th 2016

This course will provide you with an overview over existing data products and a good understanding of the data collection landscape. With the help of various examples you will learn how to identify which data sources likely matches your research question, how to turn your research question into measurable pieces, and how to think about an analysis plan.

Average: 10 (1 vote)
Nov 28th 2016

Organizaciones tan diferentes como Amazon, Cemex o Costco utilizan el análisis de datos para una mejor toma de decisiones que les permita identificar a sus clientes más rentables, retener y contratar talento o bien optimizar sus cadenas de suministro. Lo cierto es que las organizaciones compiten ahora tomando decisiones basadas en la explotación de los datos y uso de métodos estadísticos. Sin embargo, la forma en que estos datos se obtienen, manipulan y utilizan, puede definir el fracaso o el éxito de estas organizaciones.

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Nov 28th 2016

This course presents research conducted to increase our understanding of how data collection decisions affect survey errors. This is not a “how–to-do-it” course on data collection, but instead reviews the literature on survey design decisions and data quality in order to sensitize learners to how alternative survey designs might impact the data obtained from those surveys.

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Nov 28th 2016

This course will cover the steps used in weighting sample surveys, including methods for adjusting for nonresponse and using data external to the survey for calibration.

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Nov 21st 2016

O curso tem como objetivo central introduzir o conceito de Marketing Analítico e apresentar de forma simplificada e prática algumas técnicas, de modo que o participante possa avaliar e recomendar decisões e ações em Marketing baseadas em análise de dados.

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Sep 5th 2016

Learn about the role of data in a range of disciplines and about some fundamental tools for extracting knowledge from data. How can we answer questions about the world around us? How can we make decisions about what to do? Over the past years, more and more people have turned to data for help. Huge amounts of data are collected every day from millions of sources. This data has a lot to tell us! But data by itself is mute—it can only help us if we learn to make it speak and tell its story.

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