Digital Marketing Strategy

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Digital Media and Marketing Strategies (Coursera)

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this [...]
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Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials (FutureLearn)

Oct 18th 2021
Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials (FutureLearn)
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Learn how to build a comprehensive social media marketing strategy, conduct an audit and set objectives. Build a comprehensive social media marketing strategy. With this rise of mobile phones and connectivity, digital marketing through social media is now the single most important component of the marketing mix for many [...]
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Digital Marketing for E-commerce (Coursera)

Oct 18th 2021
Digital Marketing for E-commerce (Coursera)
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El curso de Digital Marketing for E-commerce te permitirá conocer las claves principales para desarrollar una estrategia de marketing digital aplicada a tu proyecto online. De esta forma podrás generar mayor visibilidad a tu propuesta y conseguir mejores resultados. El objetivo del curso es brindarte las nociones básicas para [...]
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Estrategias digitales y experiencias innovadoras para el turismo (edX)

Aprender a diseñar servicios y experiencias a través de modelos de negocio innovadores comprendiendo los nuevos hábitos de consumo de los usuarios a partir de la nueva normalidad en la industria del turismo. A través de herramientas y metodologías (value proposition canvas, service design, customer experience, customer journey map, [...]
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Fundamentals of Digital Marketing (edX)

Learn the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling to inform your organization’s digital marketing strategy. In this business and management certificate course focused on the foundations of digital marketing, you will gain an understanding of how [...]
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