Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials (FutureLearn)

Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials (FutureLearn)
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People wanting to create a comprehensive social media marketing strategy, conduct an audit and set objectives.
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Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials (FutureLearn)
Learn how to build a comprehensive social media marketing strategy, conduct an audit and set objectives. Build a comprehensive social media marketing strategy. With this rise of mobile phones and connectivity, digital marketing through social media is now the single most important component of the marketing mix for many organisations. This is part 1 of a 4 part series. In Part 1, you’ll learn the step-by-step strategy setting tools and how you can get your message out and onto the screen.

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You’ll learn easy-to-use techniques to help you develop digital marketing plans that will make your product or service stand out from competitors.


From organic to paid

Throughout this course, you’ll learn how to harness the free elements of social media, craft perfect profiles and use the algorithms to your advantage. Getting organic traffic and interactions can be even more effective than paid marketing, you need a good strategy to get it right.

You will try new paid marketing approaches, exploring strategies to hone your audience and get the most out of your spend.


A practical approach

Learn how to build a comprehensive social media marketing strategy, conduct an audit and set objectives. Throughout this course you will gain access to tools and templates that will empower you to put together a well thought out and evidence based social media strategy.


What topics will you cover?

- Understanding the Social Media Marketing Process

- The 8-step Strategy Process

- Conducting a Social Media Audit

- Assessing Profile Consistency

- Determining Brand Identity

- Setting Social Media Objectives


Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.


What will you achieve?

By the end of the course, you‘ll be able to...

- Describe the social media marketing process

- Identify the vision, mission and values of your organisation

- Describe the buyer stages

- Identify the components of a social media audit

- Explain the importance of aligning your social media marketing goals with your overall business goals

- Develop a top-down marketing strategy for your business

- Describe qualitative and quantitative marketing KIPs and create goals



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MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Course Auditing
54.00 EUR
People wanting to create a comprehensive social media marketing strategy, conduct an audit and set objectives.

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.