Digital Media Analytics: Using Data from Owned Media (FutureLearn)

Digital Media Analytics: Using Data from Owned Media (FutureLearn)
Course Auditing
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This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
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Digital Media Analytics: Using Data from Owned Media (FutureLearn)
Learn how to get valuable insights from social media by translating your past and present social media 'flow' into data. Learn how to evaluate your social media channels. In this course you will learn how to turn your current and historic social media ‘flow’ into a mineable database.

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MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

You will learn about auditing your social media channels including Facebook, Twitter and Instagram - discovering how you can generate data that visualizes the extent of your social media footprint, its variety and your viral performance and potential. You will also consider basic reporting techniques and examine tools for social auditing.


What topics will you cover?

- Introducing social media auditing

- Using social media audits to improve your social media

- Understanding social media audit categories

- Differences between owned, earned and paid media

- Performing a social media audit

- Social media audit templates

- Tools and metrics for social media audits

- Digital marketing campaign metrics

- Facebook insights

- Twitter, LinkedIn, Instagram, and Google analytics


What will you achieve?

By the end of the course, you'll be able to...

- Explore tools used for social auditing

- Evaluate owned social media channels

- Summarise how social media auditing can improve social media

- Reflect on the value of earned, owned and paid media

- Discuss the different categories of social media audits



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MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Course Auditing
54.00 EUR
This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.