Jessica Welch

Learn about the importance of earned media and how to evaluate it so you can understand how to improve your online presence. Discover the importance of earned media. Earned media are the articles and mentions on social media that are produced by others about you. They can play a [...]

Learn how to get valuable insights from social media by translating your past and present social media 'flow' into data. Learn how to evaluate your social media channels. In this course you will learn how to turn your current and historic social media ‘flow’ into a mineable database.