Digital Media Analytics: Paid Media (FutureLearn)

You will consider how social media campaigns affect your website and learn more about the various ways your website can be used to capture social media buzz if content is properly tagged and tracked. You will also discover the richness and depth of the data provided by Google tracking and how you can enable your site to track data through Google Analytics.

What topics will you cover?

- Introduction to Paid media

- How can a business benefit from using Paid media

- Social media advertising and returns on investment

- Google Adwords

- Facebook Ads

- Twitter Ads

- Youtube Ads

- Using keywords

- Differences between campaign, ad set, and ad

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you'll be able to...

- Design and deploy a social media ad

- Assess the effectiveness of a social media ad

- Summarise how to strategically plan a social media advertising campaign

Who is the course for?

This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.

What software or tools do you need?

To make the most of this course, you will need to: ensure you have a Google account to make use of Google analytics. It is helpful if you have access to a business Facebook, Twitter, and Youtube account. You will also need to use a laptop or desktop computer. You will also need to know some technology.