Digital Media Analytics: Paid Media (FutureLearn)

Digital Media Analytics: Paid Media (FutureLearn)
Course Auditing
Categories
Effort
Certification
Languages
This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
Misc

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Digital Media Analytics: Paid Media (FutureLearn)
Learn how to analyse and improve social media advertising campaigns, and understand how to effectively use Google Analytics. Ensure your social media campaigns are effective. On this course you will learn how to look closely at how your social media ad campaigns perform, how they can be improved, and expanded.

Class Deals by MOOC List - Click here and see FutureLearn's Active Discounts, Deals, and Promo Codes.

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

You will consider how social media campaigns affect your website and learn more about the various ways your website can be used to capture social media buzz if content is properly tagged and tracked. You will also discover the richness and depth of the data provided by Google tracking and how you can enable your site to track data through Google Analytics.


What topics will you cover?

- Introduction to Paid media

- How can a business benefit from using Paid media

- Social media advertising and returns on investment

- Google Adwords

- Facebook Ads

- Twitter Ads

- Youtube Ads

- Using keywords

- Differences between campaign, ad set, and ad


What will you achieve?

By the end of the course, you'll be able to...

- Design and deploy a social media ad

- Assess the effectiveness of a social media ad

- Summarise how to strategically plan a social media advertising campaign



0
No votes yet

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Course Auditing
54.00 EUR
This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.