Jun 6th 2016

Storytelling in Advertising (FutureLearn)

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Learn from top creatives how to engage audiences by using storytelling in advertising, from crafting a narrative to using digital. We’re D&AD – a global organisation that inspires, celebrates and enables creative excellence worldwide. Discovering and nurturing talent is at the heart of what we do, supporting creatives throughout all stages of their careers.

In this course we bring our rich history of awarding and inspiring powerful storytelling in the creative design and advertising industries to show how using a narrative can make your brands and products stand out from the crowd.

Join high profile creatives, including Sir Alan Parker, Peter Souter, Gary Hoff and Al MacCuish as they share practical advice about how to create compelling stories that sell products, brands and values.

Structured across four weeks, you’ll be given the context of why we use story and guided through how to:

- Create a narrative

- Communicate a brand through story

- Engage your audience

- Amplify your message through digital

Both theory and practical tasks will be supported using examples from D&AD’s extensive archive of award winning creative work.

To get ahead of the game, start exploring D&AD’s archive of award winning creative work now.