Film Distribution: Connecting Films with Audiences (FutureLearn)

Film Distribution: Connecting Films with Audiences (FutureLearn)
Course Auditing
Categories
Effort
Certification
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This course is aimed at anyone interested in the world of film and film distribution, but may be of particular interest to students and teachers of media and film studies.
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Film Distribution: Connecting Films with Audiences (FutureLearn)
Discover how your favourite films make it to your local cinema or television screen, through the film distribution process. Get an introduction to how the UK film business works. With over 800 films a year being released, the choice for cinema goers is massive and ever changing. How do we, as members of the film audience, find out about films? What methods are available to film distributors to attract our attention to specific films in the digital age? In such a crowded marketplace, how do films find their audiences?

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Through this online course, you’ll discover the ways in which films make their way to cinemas and beyond through the film distribution process. You’ll find out how film distributors play a pivotal role in connecting films with audiences.


Syllabus


Week 1: Audiences, films and distributors

Week 2: What, who and when

Week 3: Creating the Campaign

Week 4: On screen and beyond


What will you achieve?

By the end of the course, you'll be able to...

- Apply their own experiences of film consumption to the methods of film distribution.

- Identify the key decisions made in the distribution business process, and gain a greater understanding of how the UK film business operates.

- Compare the ways in which different types of films are distributed in the UK.

- Discuss the apparent effectiveness of different types of film campaigns.

- Reflect on the various ways in which audiences consume films and investigate the effects that the experience of consumption have on the mode of consumption.

- Explore the different ways in which films are brought to the attention of potential audiences – the differences between advertising and promotion.



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MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Course Auditing
49.00 EUR
This course is aimed at anyone interested in the world of film and film distribution, but may be of particular interest to students and teachers of media and film studies.

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.