Film Distribution: Connecting Films with Audiences (FutureLearn)

Through this online course, you’ll discover the ways in which films make their way to cinemas and beyond through the film distribution process. You’ll find out how film distributors play a pivotal role in connecting films with audiences.

Syllabus

Week 1: Audiences, films and distributors

Week 2: What, who and when

Week 3: Creating the Campaign

Week 4: On screen and beyond

What will you achieve?

By the end of the course, you'll be able to...

- Apply their own experiences of film consumption to the methods of film distribution.

- Identify the key decisions made in the distribution business process, and gain a greater understanding of how the UK film business operates.

- Compare the ways in which different types of films are distributed in the UK.

- Discuss the apparent effectiveness of different types of film campaigns.

- Reflect on the various ways in which audiences consume films and investigate the effects that the experience of consumption have on the mode of consumption.

- Explore the different ways in which films are brought to the attention of potential audiences – the differences between advertising and promotion.