Digital Skills: Social Media (FutureLearn)

Explore the world of social media management

If you’re wondering what a Social Media Manager does and what responsibilities they have, you’ll find details here. As well as looking at how business social media works, you’ll also discover why it can be so useful.

Whether you’re hoping to get a job in the industry or learn social media best practices, this is the course for you.

Develop your social media skills

You’ll learn about the key steps in promoting your brand through social media, including setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your presence.

If you’re searching for social media courses that can get you up to speed with the essentials, you’ve found the one you need here.

Discover some social media top tips

To help you get started with your business social media, you’ll learn about some of the fundamentals needed to run an effective campaign.

As well as looking at examples of different social media channels, you’ll explore some top tips for using them and how to measure success. You’ll also learn about some of the social media management tools that can help you succeed.

What topics will you cover?

Week 1

- What is social media?

- Target groups

- Social media channels

- Managing your social media presence

- Social media management tools

Week 2

- Social media top tips

- The importance of performance measurement

- Social media listening

What will you achieve?

By the end of the course, you'll be able to...

- Explain what Social Media is

- Describe how it can be used to build a brand

- Explain what target groups are

- Identify social media channels

- Explain tips for messaging

- Describe the role of a Social Media Manager

- Identify Social Media Management tools

Who is the course for?

This course is for those seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.