Social Media Management

Learn the functions of external communications as well as strategies and channels to communicate with the outside world. See how they play a crucial role in promoting your products, corporate imaging and branding, and building long-term relationships with customers. Explore how to manage media, stakeholder, and investor relations effectively. [...]

El mayor servicio de transporte urbano del mundo no tiene ni un solo auto. El mayor servicio de alojamiento del mundo no tiene ni una sola habitación. La tienda de comercio más grande del mundo no tiene ni un local, y ni siquiera depósito. Uber, AirB&B y Alibaba son [...]

This course is designed to give you a quick guide to jumpstart your marketing efforts on social media. You will learn how to pinpoint your target audience, map your customer journey, and choose appropriate social media channels that align. You’ll also learn how to create a social media strategy [...]

This project is for people who are interested in using Hootsuite to handle their social posts on multiple channels. You will learn how to use Hootsuite to create posts, manage your content and interact with your audience.