Communication Strategy

In Course 3 of this Specialization you will first of all learn about Social Impact Assessment. Hence you will be able to develop a method to evaluate the social mission that you achieve while implementing your business plan. Next you will outline an appropriate communication strategy for your social [...]

Intercultural Communication and Conflict Resolution is a growing area of importance considering the pace and volume of global transactions. The ease of global communication using technology, the abundance of cheaper transportation costs, and the frequency of businesses using cross-border talent is fostering millions of interactions a day between [...]

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating [...]

Taught by Rice University communication faculty from the Rice Center for Engineering Leadership (RCEL). This course covers core topics in oral communication: Communication strategy, content, data visualization, and delivery. You’ll learn key principles in: Creating a communication strategy; Developing a clear message and organizing persuasive content; Creating strong visual [...]

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.

Communication has changed! The traditional rules for speaking and presenting, meeting coordination, influencing people, negotiating and selling ideas no longer apply in a world of skype, messenger, video and teleconference. This course will act as an overview on several concepts each of which could be a course of [...]

Improve your communication skills at work and learn how to navigate positive collaboration in the modern workplace. Discover useful communication strategies for the workplace. Whether we communicate from behind a screen or face to face, strong interpersonal skills allow us to share ideas, points of view, expertise, and information [...]