Communication Strategy

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Internal Communications Framework (Coursera)

May 20th 2024
Internal Communications Framework (Coursera)
Course Auditing
Categories
Effort
Languages
Learn how to enhance your organization's internal communications to improve employee retention, engagement, and overall organizational success. Explore how mission statements, values, and DEIB (diversity, equity, inclusion, and belonging) initiatives contribute to a robust company culture. Additionally, discover the importance of transparency in executive-level communications, particularly to protect an [...]

External Communications Channels (Coursera)

May 20th 2024
External Communications Channels (Coursera)
Course Auditing
Categories
Effort
Languages
Learn the functions of external communications as well as strategies and channels to communicate with the outside world. See how they play a crucial role in promoting your products, corporate imaging and branding, and building long-term relationships with customers. Explore how to manage media, stakeholder, and investor relations effectively. [...]

Introduction to Corporate Communications (Coursera)

May 20th 2024
Introduction to Corporate Communications (Coursera)
Course Auditing
Categories
Effort
Languages
Discover the fundamental principles of corporate communications in this introductory course by learning about the significance of transparent communication, the art of storytelling, and the power of social media tools. Learn practical strategies to engage employees, whether they work in-person, remote, or hybrid. Additionally, gain insights into the personality [...]

Digital Media for Health Outcomes (Coursera)

May 20th 2024
Digital Media for Health Outcomes (Coursera)
Course Auditing
Categories
Effort
Languages
The Digital Media for Health Outcomes (DMHO) course will train health communication professionals to leverage social and behavioral insights to design, implement and evaluate health communications online. The course is designed as a comprehensive and evidence-based tutorial on the key tactical steps to develop and implement successful health campaigns [...]

Colaboración dinámica (Coursera)

¿Quieres desarrollar habilidades para el trabajo colaborativo? ¿Tienes un proyecto o emprendimiento y deseas gestionar un equipo? ¿Deseas organizar las labores de tu grupo de trabajo? Este curso te permitirá desarrollar habilidades para la planeación del trabajo colaborativo, el desarrollo de planes de comunicación en tu organización o proyecto, [...]

Best Practices for Marketing with Facebook Messenger (Coursera)

By the end of this project, you will have a better understanding of how you can utilize Facebook Messenger as a strategic tool in your marketing efforts. Facebook Messenger is a free instant messaging platform for content sharing which includes photos, messages, event details, and even group chats.

Marketing: Customer Needs and Wants (Coursera)

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.

Intercultural Communication and Conflict Resolution (Coursera)

Intercultural Communication and Conflict Resolution is a growing area of importance considering the pace and volume of global transactions. The ease of global communication using technology, the abundance of cheaper transportation costs, and the frequency of businesses using cross-border talent is fostering millions of interactions a day between [...]

Content, Advertising & Social IMC (Coursera)

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating [...]

Research for Impact (Coursera)

In this course, you will learn more about the Research for Impact approach - a set of principles and practices that will help you to make your research more impactful. Traditionally, the goals and outcomes of research projects were to contribute knowledge and communicate this knowledge through academic publications [...]