Communication Strategy

 

 


 

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E.g., 2017-08-18
E.g., 2017-08-18
E.g., 2017-08-18
Aug 21st 2017

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.

Average: 2.7 (3 votes)
Aug 14th 2017

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.

Average: 7.2 (6 votes)
Aug 14th 2017

In Course 3 of this Specialization you will first of all learn about Social Impact Assessment. Hence you will be able to develop a method to evaluate the social mission that you achieve while implementing your business plan. Next you will outline an appropriate communication strategy for your social enterprise and will demonstrate how to market your products and services to beneficiaries and other customers. Here you will employ an adaptable communication strategy as you move from early adopters to a broader market share.

Average: 6 (1 vote)

Aug 7th 2017

Taught by Rice University communication faculty from the Rice Center for Engineering Leadership (RCEL). This course covers core topics in oral communication: Communication strategy, content, data visualization, and delivery.

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Jan 10th 2017

Improving communication skills and presentation effectiveness for scientists, engineers, and professionals.Far too frequently, the people who have the most to say have the hardest time saying it. Many of the best minds in our society, our most talented employees and our most promising students, fail to have the impact they could because of ineffective strategies for communicating their ideas and insights to others.

Average: 7 (4 votes)
Oct 5th 2015

Today’s professional environment typically fosters important opportunities to communicate and share knowledge with one another on a day to day basis.Having access to advanced media technologies and proven presentation methods can be essential to building a strong and productive team situation. Over these next few weeks, we’ll work together, learning to use cutting-edge communication strategies and tools in order to develop truly dynamic learning environments.

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