Communication Strategy

 

 


 

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E.g., 2016-12-06
E.g., 2016-12-06
E.g., 2016-12-06
Dec 12th 2016

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.

Average: 2.7 (3 votes)
Dec 5th 2016

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.

Average: 8.3 (3 votes)
Oct 5th 2015

Today’s professional environment typically fosters important opportunities to communicate and share knowledge with one another on a day to day basis.Having access to advanced media technologies and proven presentation methods can be essential to building a strong and productive team situation. Over these next few weeks, we’ll work together, learning to use cutting-edge communication strategies and tools in order to develop truly dynamic learning environments.

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Jul 6th 2015

Improving communication skills and presentation effectiveness for scientists, engineers, and professionals.

Average: 6 (2 votes)