Corporate Branding

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External Communications Channels (Coursera)

Jun 17th 2024
External Communications Channels (Coursera)
Course Auditing
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Learn the functions of external communications as well as strategies and channels to communicate with the outside world. See how they play a crucial role in promoting your products, corporate imaging and branding, and building long-term relationships with customers. Explore how to manage media, stakeholder, and investor relations effectively. [...]

Brand Management: Aligning Business, Brand and Behaviour (Coursera)

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as [...]