Corporate Branding

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External Communications Channels (Coursera)

Jun 17th 2024
External Communications Channels (Coursera)
Course Auditing
Learn the functions of external communications as well as strategies and channels to communicate with the outside world. See how they play a crucial role in promoting your products, corporate imaging and branding, and building long-term relationships with customers. Explore how to manage media, stakeholder, and investor relations effectively. [...]

Brand Management: Aligning Business, Brand and Behaviour (Coursera)

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as [...]